This article examines the development of tourism in West Belfast, Northern Ireland, and explores the extent to which tourism builds peace or reproduces processes of past conflict. Data were collected through semistructured interviews with tour managers and tour guides that include West Belfast in their itineraries and participant observations of tours conducted in West Belfast in the summer of 2007. The findings from this data suggest that while tourism there is reproducing some processes of past conflict, particularly territoriality, it has the potential to build cross-community relationships.