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Selected Works of Wee Liang TAN
Article
Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries
Academy of Marketing Science Annual Conference, July 1998, Norfolk
  • Benjamin L. B. TAN
  • Wee Liang TAN, Singapore Management University
Publication Type
Conference Paper
Publication Date
7-1998
Discipline
City or Country
Norfolk, VA, USA
Citation Information
Benjamin L. B. TAN and Wee Liang TAN. "Firms Marketing Mix Effectiveness and Modes of Entry in the Host Countries" Academy of Marketing Science Annual Conference, July 1998, Norfolk (1998)
Available at: http://works.bepress.com/weeliang_tan/63/