Venkat’s research interests are in services marketing and its application in various contexts including tourism marketing. He has joint publications forthcoming in top-tiered outlets namely Annals of Tourism Research (ERA ‘A*’), Journal of Business Research (ERA ‘A’) and the Handbook of Tourism and QOL Research (book chapter; publisher: Springer). He has joint publications in several journals including the Australasian Marketing Journal (ERA ‘B’), Journal of Service Management (ERA ‘B’), Managing Service Quality (ERA ‘B’), Journal of Retailing and Consumer Services (ERA ‘B’), Journal of University Teaching & Learning Practice (ERA ‘B’), International Journal of Bank Marketing (ERA ‘C’) and The International Journal of Pharmaceutical and Healthcare Marketing (ERA ‘C’).
Articles
The contribution of vacations to quality of life (with Sara Dolnicar and Katie Cliff), Faculty of Commerce - Papers (2012)
The contribution of vacations to people’s life satisfaction and Quality of Life (QOL) has recently...
The impact of pre-existing attitude and conflict management style on customer satisfaction with service recovery (with Debra Z. Basil, Ebrahim Mazaheri, and Z Daroczi), Faculty of Commerce - Papers (2011)
This research examines customer satisfaction with service recovery through the lens of a conflict management...
An empirical analysis of the retention of dissatisfied business services customers using structural equation modelling (with Lesley White), Faculty of Commerce - Papers (2010)
This study extends the body of literature concerning service switching, complaint handling, dependence and commitment...
Are inertia and calculative commitment distinct constructs?: an empirical study in the financial services sector (with Lesley White), Faculty of Commerce - Papers (2010)
Purpose – The purpose of this paper is to examine the extent to which inertia...
Patients' willingness to pay for diabetes disease state management services in Australian community pharmacies (with Andrew Hanna and Lesley White), Faculty of Commerce - Papers (2010)
Purpose – The purpose of this paper is to determine whether and how much patients...
Contributions to Books
Quality-of-life and travel motivations: integrating the two concepts in the Grevillea Model (with Sara Dolnicar and Katie Lazarevski), Faculty of Commerce - Papers (2012)
Over the past three decades, two bodies of literature have developed relatively independently: Quality of...
Presentations
Are inertia and calculative commitment distinct constructs? An indirect test in the financial services sector (with Lesley White), Faculty of Commerce - Papers (2009)
Both inert and calculatively committed customers express somewhat similar behaviours that include repeat purchasing despite...
Retention of dissatisfied B-to-B services customers: An empirical test of the mediating effects of dependence and calculative commitment (with Lesley White), Faculty of Commerce - Papers (2009)
The literature argues that the alternative outcomes of a customer either ending or continuing a...
Using evidence and avoiding plagiarism e-learning module: Scaffolding academic integrity (with Alisa Percy and Sandra Humphrey), Academic Services Division - Papers (2007)
This paper describes the collaborative design, implementation and evaluation of a discipline-based eLearning module (eLM)....
Exploratory and Confirmatory Factor Analysis of the Perceived Switching Costs Model in the Business Services Sector (with L. White), Faculty of Commerce - Papers (2006)
Switching costs has been recognised as a primary reason why dissatisfied customers stay with their...
Exploring Mediating and Moderating Relationships amongst Some Switching Barriers in the Business Services Sector (with L. White), Faculty of Commerce - Papers (2006)
This paper presents a research model to explore the (i) direct effects of independent variables...