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Waterstone’s and the Changing Bookselling Environment in the UK: the Journey so far and Prospects

UZOECHI NWAGBARA, GREENWICH SCHOOL OF MANAGEMENT LONDON

Abstract

This study investigates the market environment of the United Kingdom high street bookselling business with emphasis on Waterstone’s. In doing this, stress shall be placed on a brief exploration of the global outlook of book retailing venture as it relates to the United Kingdom. Another focus of this paper is the micro"environment and macro"environment of book retailing business in the United Kingdom and the internal environment of Waterstone’s – that is a look at the PESTEL, SWOT, consumer behaviour, and Porter’s Five Forces as well as strategies for a re"invented Waterstone’s. Finally, marketing and management strategies for improved services and profitability will be considered as well as the conclusions of the major thrusts of the paper.

Suggested Citation

UZOECHI NWAGBARA. "Waterstone’s and the Changing Bookselling Environment in the UK: the Journey so far and Prospects" Petroleum-Gas University of Ploiesti BULLETIN LXII.3 (2011): 14-26.
Available at: http://works.bepress.com/uzoechi_nwagbara/6