
Popular Press
On your terms: Terminology management defines the success of international product launches
CSOFT International
(2010)
Abstract
Whether you’re dealing with products or services, effective terminology management makes the difference between the long-term success and failure of products released to overseas markets.
Keywords
- controlled language,
- controlled authoring,
- translation process,
- corporate translation,
- writing for translation,
- content management,
- terminology management,
- terminology,
- uwe muegge,
- monterey institute of international studies,
- monterey institute,
- csoft,
- medl10n
Disciplines
Publication Date
2010
Citation Information
Uwe Muegge and Zachary Overline. "On your terms: Terminology management defines the success of international product launches" CSOFT International (2010) Available at: http://works.bepress.com/uwe_muegge/10/