Ping has research interests in International Marketing, Business to Business Marketing, Services Marketing, Tourism Marketing and Consumer Behaviour
Articles
Helping university students to ‘read’ scholarly journal articles: the benefits of a structured and collaborative approach (with Yuka Fujimoto, Pauline Hagel, Paul Turner, and Ambika Zutshi), Journal of University Teaching & Learning Practice (2012)
Academics often treat students’ discipline-specific literacy as unproblematic. In doing so they may underestimate the...
Learning to read journal articles: an exploratory study of an Australian marketing class (with Yuka Fujimoto, Pauline Hagel, Ambika Zutshi, and Paul Turner), Faculty of Commerce - Papers (2011)
Reading and comprehension form an integral part of educational practice. Thisstudy explores studentsÿ learning experience...
Social structure and psychographic explanations of destination preference of Australians' travel to South-East Asia (with Kenneth E. Miller), Faculty of Commerce - Papers (2011)
This research explores the relationships between social structural variables, psychographic variables and preference for travel...
Assessing service quality dimensions: a study of the construction supplier industry in Thailand (with Karnjira Limsiritong), Faculty of Commerce - Papers (2010)
Service quality dimensions are well-established within Western countries.However, there is limited evidence that these dimensions...
Medical Tourism: A comparison of Australian, French and South Korean medical and health tourists to Thailand (with Kenneth E. Miller), Faculty of Commerce - Papers (2010)
The high cost of surgery in Western countries has led to an increase in the...