Ulrike Gretzel

A taxonomy of mobile applications in tourism (with Heather Kennedy-Eden), Faculty of Commerce - Papers (2012)

The rapid growth in the use of smart phones and respective mobile applications has created...

Media-induced voluntourism in Yunnan, China (with Jun Shao, Michelle Scarpino, and YoonJung Lee), Faculty of Commerce - Papers (2012)

Media-induced tourism as well as voluntourism are topics increasingly investigated in the tourism literature. However,...

Online representations of RVing neo-tribes in the USA and Australia (with Anne Hardy and Dallas Hanson), Faculty of Commerce - Papers (2012)

Road trips in recreational vehicles (RVs) are popular ways to experience freedom, warmer climates and...

Tourist-activated networks: implications for Dynamic Bundling and EN Route Recommendations (with Florian Zach), Faculty of Commerce - Papers (2012)

This article discusses tourist-activated networks as a concept to inform technological applications supporting dynamic bundling...

Creating more credible and persuasive recommender systems: The influence of source characteristics on recommender system evaluations (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2011)

Facebook as an edutainment medium to engage students in sustainability and tourism (with Annica Isacsson), Faculty of Commerce - Papers (2011)

Purpose ÃÂ¿ Emerging technologies offer an ever expanding variety of means to support and enrich...

Influence of personality on travel-related consumer-generated media creation (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2011)

While a growing number of travelers engages in consumer-generated media (CGM) use and creation, the...

Intelligent systems in tourism: a social science perspective, Faculty of Commerce - Papers (2011)

Intelligent systems sense their environment and learn from the actions they implement to reach specific...

Narrating travel experiences: The role of new media (with D Fesenmaier, Yoon Jung Lee, and Iis Tussyadiah), Faculty of Commerce - Papers (2011)

Teaching based on TEFI values: a case study (with Elina Wainio, David Matarrita, and Annica Isacsson), Faculty of Commerce - Papers (2011)

The case study presented in this article illustrates an example of value-based teaching in the...

Travel coupon proneness (with Young A. Park), Faculty of Commerce - Papers (2011)

Travel Opinion Leaders and Seekers (with Kyung Hyan Yoo and Florian Zach), Faculty of Commerce - Papers (2011)

Why we travel this way: An exploration into the motivations of recreational vehicle users (with Anne Hardy), Faculty of Commerce - Papers (2011)

Antecedents and impacts of trust in travel-related consumer-generated media (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2010)

Capturing sensory experiences through semi-structured elicitation questions (with D Fesenmaier), Faculty of Commerce - Papers (2010)

Do negative experiences always lead to dissatisfaction? ¿ Testing attribution theory in the context of online travel reviews (with Rob Law and Jingxian Jiang), Faculty of Commerce - Papers (2010)

The literature generally suggests that negative experiences should lead to dissatisfaction. However, attribution theory has...

Influence of consumers¿ online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools (with Young Park), Faculty of Commerce - Papers (2010)

Applications to support online comparison shopping are expected to become increasingly available to consumers. However,...

Innovation in the web marketing programs of American convention and visitor bureaus (with Florian Zach and Zheng Xiang), Faculty of Commerce - Papers (2010)

It is generally acknowledged that innovation is an important source for competitive advantage among tourism...

Investigating the effect of interactive maps on tourist perceptions using network analysis (with H Go, I Anuar, and J Y. Chung), Faculty of Commerce - Papers (2010)

Looking does not automatically lead to booking: an analysis of clickstreams on a Chinese travel agency website (with Jun Shao), Faculty of Commerce - Papers (2010)

Popularity of iPhone travel applications over time and by function (with I Anuar), Faculty of Commerce - Papers (2010)

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Quasi-trial experiences through sensory information on destination websites (with Woojin Lee and Rob Law), Journal of Travel Research (2010)

Tourism Web sites have unique interactive and multimedia qualities with the potential to create experiences...

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Role of social media in online travel information search (with Zheng Xiang), Tourism Management (2010)

Social media are playing an increasingly important role as information sources for travelers. The goal...

Tourism students¿ mental imagery ability: implications for multimedia learning environments (with Woojin Lee), Faculty of Commerce - Papers (2010)

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Tourism Students’ Mental Imagery Ability: Implications for Multimedia Learning Environments (with Woojin Lee), Journal of Teaching in Travel & Tourism (2010)

Students increasingly engage with multimedia technologies and expect learning environments to support similar interactions. Although...

Assessing structure in travel queries (with Yeong-Hyeon Hwang, Zheng Xiang, and D Fesenmaier), Faculty of Commerce - Papers (2009)

With the growing amount of travel-related information available on the Internet and the increasing significance...

Comparison of deceptive and truthful travel reviews (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2009)

As the use of online reviews grows, so does the risk of providers trying to...

Conceptualizing the creative tourist class: technology, mobility and tourism experiences (with Jamal Tazim), Faculty of Commerce - Papers (2009)

Increasing mobilities and an ever greater amount of technologies that support creativity have led to...

Effectiveness of eBrochures: An Analysis of Use Patterns (with Zheng Xiang and Faiz Anuar), Faculty of Commerce - Papers (2009)

Destination Websites typically offer print brochure request forms in addition to the information already presented...

Role of Community informatics in heritage tourism development (with Tazim Jamal, Kyunghee Lee, and Hanyoung Go), Faculty of Commerce - Papers (2009)

The paper argues that community informatics research forms the basis for more integrated and participatory...

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Semantic representation of tourism on the internet (with Zheng Xiang and Daniel R. Fesenmaier), Journal of Travel Research (2009)

With the huge amount of information available on the Internet and the increasing importance of...

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The Influence of Virtual Representatives on Recommender System Evaluation (with Kyung-Hyan Yoo), AMCIS 2009 Proceedings (2009)

Virtual representatives are increasingly used in recommender systems to guide users and add conversational aspects....

Trust in travel-related consumer generated media (with Kyung Hyan Yoo, D Fesenmaier, and Yoon Jung Lee), Faculty of Commerce - Papers (2009)

This study investigated the factors influencing trust in travel-related CGM and, in turn, the degree...

Web 3.0: Tourism in Virtual Worlds (with H Go), Faculty of Commerce - Papers (2009)

Differences in consumer-generated media adoption and use: a cross-national perspective (with Woojin Lee and Myunghwa Kang), Faculty of Commerce - Papers (2008)

Adoption of consumer-generated media (CGM) and social networking applications has been reportedly rapid and impacts...

Investigating the effects of product type on online decision-making styles (with Young W. Park), Faculty of Commerce - Papers (2008)

Decision-making styles have received attention from consumer behaviour researchers as a factor that influences consumer...

Sidestep: travel meta-search engine (with Young Park), Faculty of Commerce - Papers (2008)

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Teaching international tourism: an interdisciplinary, field-based course (with Tazim Jamal, Amanda Stronza, and Sanjay K. Napal), Journal of Teaching in Travel and Tourism (2008)

An international tourism course involving coteaching international tourism subjects from different disciplinary perspectives in the...

Teaching International Tourism: An Interdisciplinary, Field-Based Course (with Sanjay K. Nepal, Amanda Stronza, and Tazim Jamal), Faculty of Commerce - Papers (2008)

An international tourism course involving coteaching international tourism subjects from different disciplinary perspectives in the...

The influence of perceived credibility on preferences for recommender systems as sources of advice (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2008)

Recommender systems promise to support travelers in complex decision-making processes; however, whether a recommendation is...

Tourist activated networks: Implications for dynamic packaging systems in tourism (with Florian Zach and D Fesenmaier), Faculty of Commerce - Papers (2008)

This paper discusses tourist activated networks as a concept to inform technological applications supporting dynamic...

Travel and Tourism (with Youcheng Wang and D Fesenmaier), Faculty of Commerce - Papers (2008)

Use and impact of online travel reviews (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2008)

Consumer-generated content (CGC) is growing in importance. Especially online travel reviews written by consumers are...

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Using location-based tracking data to analyze the movements of city tourists (with Marko Modsching, Ronny Kramer, and Klaus Ten Hagen), Information Technology & Tourism (2008)

This article presents a methodology to analyze the spatial behavior of tourists based on tracking...

What motivates consumers to write online travel reviews? (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2008)

The Web provides a fertile ground for word-of-mouth communication and more and more consumers write...

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Wineries' Involvement in Promoting Tourism Online: The Case of Texas (with Leslie Rasch), Pasos (2008)

Wine tourism has become an important driver of business for wineries in many regionsaround the...

Wineries' involvement in promoting tourism online: the case of Texas (with Leslie Rasch), Faculty of Commerce - Papers (2008)

Wine tourism has become an important driver of business for wineries in many regionsaround the...

Behavioural impacts of mobile tour guides (with Klaus ten Hagen, Ronny Kramer, and Marko Modsching), Faculty of Commerce - Papers (2007)

Effectiveness of mobile recommender systems for tourist destinations: A user evaluation (with Klaus ten Hagen, Ronny Kramer, and Marko Modsching), Faculty of Commerce - Papers (2007)

Mobile recommender systems have the potential tosubstantially enrich tourist experiences. As their handlingmarks a big...

Measuring web site quality for online travel agencies (with Young Park and Ercan Sirakaya-Turk), Faculty of Commerce - Papers (2007)

Online travel agencies face increasing levels of competition and, thus, experience an ever greater need...

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Success factors for destination marketing web sites: A qualitative meta-analysis (with Young Park), Journal of Travel Research (2007)

Destination marketing organizations invest considerable amounts of money in the development of Web sites as...

Web-based recommenders for personalized City tours: A usage analysis (with Klaus ten Hagen, Ronny Kramer, and Marko Modsching), Faculty of Commerce - Papers (2007)

A behavioral framework for travel destination recommendation systems design (with Yeong-Hyeon Hwang and D Fesenmaier), Faculty of Commerce - Papers (2006)

A field trial to elicit individual preferences in the context of a mobile dynamic tour guide (with Klaus ten Hagen, Ronny Kramer, and Marko Modsching), Faculty of Commerce - Papers (2006)

Capturing the beaten paths: a novel method for analysing tourists' spatial behaviour at an urban destination (with Klaus ten Hagen, Ronny Kramer, and Marko Modsching), Faculty of Commerce - Papers (2006)

The spatial behaviour of tourists has a large impact on the economic situation of a...

Evaluation of emerging technologies in tourism: The case of travel search engines (with Young Park), Faculty of Commerce - Papers (2006)

Travel search engines are a new breed of technology that has the potential to significantly...

Information Search for Travel Decisions (with Yeong-Hyeon Hwang, Zheng Xiang, and D Fesenmaier), Faculty of Commerce - Papers (2006)

Measuring the Credibility of Recommender Systems (with Kyung Hyan Yoo), Faculty of Commerce - Papers (2006)

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Multicity trip patterns: Tourists to the United States (with Yeong-Hyeon Hwang and Daniel Fesenmaier), Annals of Tourism Research (2006)

This study examines international tourists' multicity trip patterns within the United States. Actual and perceived...

Narrative design for travel recommender systems, Faculty of Commerce - Papers (2006)

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Persuasion in recommender systems (with Daniel R. Fesenmaier), International Journal of Electronic Commerce (2006)

Recommender systems persuade as well as recommend. This study investigated some factors that influence the...

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Searching for the future: challenges faced by destination marketing organizations (with Daniel R. Fesenmaier, Sandro Formica, and Joseph T. O'Leary), Journal of Travel Research (2006)

Threats in the external environment and changes in the industrys markets and structures have challenged...

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The role of information technology use in American convention and visitors bureaus (with Yu-Lan Yuan and Daniel R. Fesenmaier), Tourism Management (2006)

As American convention and visitors bureaus (CVBs) passed the turn of the new millennium, advancements...

The transformation of consumer behaviour (with Joseph T. O¿Leary and D Fesenmaier), Faculty of Commerce - Papers (2006)

Travel Destination Choice Models (with Yeong-Hyeon Hwang, Zheng Xiang, and D Fesenmaier), Faculty of Commerce - Papers (2006)

Travel personality testing for destination recommendation systems (with Yeong-Hyeon Hwang, D Fesenmaier, and Nicole Mitsche), Faculty of Commerce - Papers (2006)

Persuasiveness of preference elicitation processes in destination recommendation systems (with D Fesenmaier), Faculty of Commerce - Papers (2005)

Destination recommendation systems not only recommend but also persuade. The goal of thisstudy was to...

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Travel in the Network: Redirected Gazes, Ubiquitous Connections and New Frontiers, In M. Levina & G. Kien (Eds.), Post-global Network and Everyday Life (pp. 41-58) (2010)

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Information technology: shaping the past, present and future of tourism (with Daniel R. Fesenmaier), In T. Jamal & M. Robinson (eds.), The SAGE Handbook of Tourism Studies (2009)

Information technology has played a central role in the growth and development of the tourism...

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Deconstructing destination perceptions, experiences, stories and internet search: Text analysis in tourism research (with Zheng Xiang, Karl Wober, and Danierl Fesenmaier), In A. G. Woodside & D. Martin (Eds.), Tourism Management: Analysis, Behaviour and Strategy (2008)

This chapter provides an overview of developments which have resulted in an increased availability of...

Deconstructing destination perceptions, experiences, stories and internet search: text analysis in tourism research (with Zheng Xiang, Karl Wöber, and D Fesenmaier), Faculty of Commerce - Papers (2008)