Copyright (c) 2011 All rights reserved. http://works.bepress.com/trent_hennessey Recent documents in Trent Hennessey en-us Wed, 27 Jul 2011 21:27:10 PDT 3600 http://works.bepress.com/trent_hennessey/1 http://works.bepress.com/trent_hennessey/1 Thu, 16 Sep 2010 20:24:14 PDT In 1969, Philip Kotler and Sidney Levy argued the frontiers of marketing could be expanded to include the health, education and arts sectors, places and ideas… and people. But are we really brands? To answer this question, this article reports on the lived experience of people in the know: high-profile self-marketers.

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