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Article
Consumers' Post-adoption of M-services: Interest in Future M-services Based on Consumer Evaluations of Current M-services
Journal of Electronic Commerce Research
  • Joohyung Park, Purdue University
  • Whitney Snell, Purdue University
  • Sejin Ha, Purdue University
  • Te-Lin Chung, Iowa State University
Document Type
Article
Publication Version
Published Version
Publication Date
1-1-2011
Abstract

While consumers’ adoption of new technology has received substantial interest from researchers, the mechanism of consumers’ post-adoption evaluation derived from continued use of m-services and its impact on their interest in upcoming m-services are yet to be explored. Drawing on the appraisal → emotional response → coping framework, this study investigates 1) how utilitarian and hedonic values derived from consumers’ basic and innovative benefits of m-services influence their post-adoption satisfaction with current m-services and 2) the impact of post-adoption satisfaction on interest in future m-services in the context of young consumers’ mobile phone use. The results support all the hypothesized relationships except for the relationship between innovative benefit and utilitarian value. Theoretical and marketing implications are provided.

Comments

This is an article from Journal of Electronic Commerce Research, 2011, 12(3); 165-175. Posted with permission.

Copyright Owner
Park et al.
Language
en
File Format
application/pdf
Citation Information
Joohyung Park, Whitney Snell, Sejin Ha and Te-Lin Chung. "Consumers' Post-adoption of M-services: Interest in Future M-services Based on Consumer Evaluations of Current M-services" Journal of Electronic Commerce Research Vol. 12 Iss. 3 (2011) p. 165 - 175
Available at: http://works.bepress.com/telin-chung/3/