For the past two decades, a rapid and ongoing evolution has been taking place in today's communication media environments. Technology and social media have increased exponentially the American consumer's options for both intentional and random information gathering and learning. And, as more and more people move away from traditional avenues of receiving news and other information and toward electronic media, courts and litigants must fashion contemporary notice programs to communicate with absent class members in ways that will both resonate with these changing preferences and continue to be consistent with due process and Federal Rule of Civil Procedure 23(c)(2)B).