Tania von der Heidt Copyright (c) 2013 All rights reserved. http://works.bepress.com/tania_vonderheidt Recent documents in Tania von der Heidt en-us Thu, 30 May 2013 01:36:04 PDT 3600 Business as usual? barriers to education for sustainability in the tourism curriculum http://works.bepress.com/tania_vonderheidt/102 http://works.bepress.com/tania_vonderheidt/102 Tue, 28 May 2013 17:56:04 PDT There is little research on how “sustainability” is embedded within tourism programs. This article draws on findings from a study of education for sustainability within the 1st-year business/tourism curriculum at an Australian regional university. Using an interpretive methodology, interviews took place with 16 academics regarding the barriers in trying to incorporate sustainability. Three key themes were revealed: (1) a crowded curriculum; (2) staff and student resistance to sustainability; and (3) the realities of a complex, multicampus institution. These impediments will be important to consider if we want to engender a more transformational approach to sustainability leadership in tourism education.

]]> Erica Wilson et al. Does the Bachelor of Business curriculum reflect the sustainability paradigm shift ? interim results from a study of first-year subjects http://works.bepress.com/tania_vonderheidt/101 http://works.bepress.com/tania_vonderheidt/101 Tue, 26 Mar 2013 18:51:13 PDT Tania von der Heidt et al. Are we moving towards education for sustainability? a study of sustainability embeddedness in a first-year undergraduate business/tourism curriculum http://works.bepress.com/tania_vonderheidt/100 http://works.bepress.com/tania_vonderheidt/100 Thu, 22 Nov 2012 18:56:33 PST It is nearing the end of the United Nations Decade of Education for Sustainable Development (2005-2014) (United Nations, 2011), an awareness raising campaign which “seeks to mobilize the educational resources of the world to help create a more sustainable future” (no page). The core mission of this UN program is “to integrate the principles, values and practices of sustainable development into all aspects of education and learning. This educational effort will encourage changes in behaviour that will create a more sustainable future in terms of environmental integrity, economic viability and a just society for present and future generations” (UNESCO, 2012, no page). As outlined by Hunting and Tilbury (2005), Education for Sustainable Development, or Education for Sustainability (‘EfS’) as it is more commonly known in Australia, attempts to transgress education about sustainable development, to motivate, equip and involve individuals and social groups in reflection and in making informed decisions and ways of working towards a more sustainable world. Underscored by the principles of critical theory and critical thinking skills, EfS “aims to go beyond individual behavior change and seeks to engage and empower people to implement systematic changes” (von der Heidt & Lamberton 2011, p. 773).

]]> Erica Wilson et al. Transport energy futures: exploring the geopolitical dimension http://works.bepress.com/tania_vonderheidt/99 http://works.bepress.com/tania_vonderheidt/99 Tue, 28 Aug 2012 23:01:43 PDT The future of road transport, being currently reliant on carbon-based liquid fuels, is largely unclear. Some advocate the necessity of single renewable energy paradigm, but its realization is potentially fraught with difficulty owing to technological challenges, existing sunk costs, and path dependencies associated with existing and emerging options. It could also result in disadvantageous outcomes to emerging economies. Another school of thought proposes that future road transport, even within single nations, will require multiple energy types, mainly because a single source will be insufficient to meet projected needs. A multiple paradigm has the potential to be expensive because several infrastructures have to be implemented simultaneously. This paper aims to assess both concepts by considering the largely neglected dimensions of resource location and regional geophysical attributes, in addition to national technical expertise, industry capacity and modal factors. Case studies from both the developed world (the European Union and Australia) and the developing world (sub-Saharan Africa and China) will assess the possibility of implementing a single transport energy paradigm versus a more pluralistic regime. The results will help to inform policy making and enable greater foresight with regard to making long-term transport infrastructure investment decisions.

]]> Michael Bernard Charles et al. Transport energy futures: a single or multiple transport energy paradigm? http://works.bepress.com/tania_vonderheidt/98 http://works.bepress.com/tania_vonderheidt/98 Tue, 28 Aug 2012 18:14:52 PDT The future of road transport, being currently reliant on carbon-based liquid fuels, is largely unclear. Some advocate the necessity of single renewable energy paradigm, but its realization is potentially fraught with difficulty owing to technological challenges, existing sunk costs, and path dependencies associated with existing and emerging options. It could also result in disadvantageous outcomes to emerging economies. Another school of thought proposes that future road transport, even within single nations, will require multiple energy types, mainly because a single source will be insufficient to meet projected needs. A multiple paradigm has the potential to be expensive because several infrastructures have to be implemented simultaneously. This paper aims to assess both concepts by considering the largely neglected dimensions of resource location and regional geophysical attributes, in addition to national technical expertise, industry capacity and modal factors. Case studies from both the developed world (the European Union and Australia) and the developing world (sub-Saharan Africa and China) will assess the possibility of implementing a single transport energy paradigm versus a more pluralistic regime. The results will help to inform policy making and enable greater foresight with regard to making long-term transport infrastructure investment decisions.

]]> Michael Bernard Charles et al. Learning with concept maps: a study to measure change in learning in undergraduate Chinese marketing students http://works.bepress.com/tania_vonderheidt/97 http://works.bepress.com/tania_vonderheidt/97 Wed, 01 Aug 2012 16:21:17 PDT This paper explains the use of a novel method for assessing the extent to which student learning occurred during instruction. Concept maps were used to measure the change in learning following a two-week intensive undergraduate Marketing Principles course delivered to 162 Chinese students undertaking a Bachelor of Business Administration program in China in 2010. Using four scoring procedures (breadth of knowledge, relational quality, structural quality and holistic quality), student learning is assessed in terms of prior and new knowledge, as well as improvement in knowledge structure. Further, concept map scores are correlated with traditional measures of overall student performance. The results provide strong evidence for improvement in students’ ability to externalise new learned concepts resulting from intensive instruction.

]]> Tania von der Heidt Henna body art and its consumption in East and West http://works.bepress.com/tania_vonderheidt/96 http://works.bepress.com/tania_vonderheidt/96 Tue, 31 Jul 2012 22:48:23 PDT Tania von der Heidt Using Elluminate Live to assess oral presentations of first-year external marketing students http://works.bepress.com/tania_vonderheidt/95 http://works.bepress.com/tania_vonderheidt/95 Tue, 31 Jul 2012 22:48:21 PDT Tania von der Heidt et al. Embedding sustainability in first-year Bachelor of Business units at a regional university http://works.bepress.com/tania_vonderheidt/94 http://works.bepress.com/tania_vonderheidt/94 Tue, 31 Jul 2012 22:48:19 PDT Tania von der Heidt et al. Modelling the complexity of e-loyalty: the role of e-value, e-trust, e-satisfaction and e-commitment http://works.bepress.com/tania_vonderheidt/93 http://works.bepress.com/tania_vonderheidt/93 Tue, 31 Jul 2012 22:48:17 PDT The increasing competition in electronic commerce pushes e-stores to increase their efforts to keep their online customers loyal. Yet the interplay of factors driving customer loyalty in the online environment is complex and poorly understood. This paper describes a theoretical model of the four main antecedents of e-loyalty e-trust, e-value, e-satisfaction and e-commitment. Ten hypotheses were developed for empirical testing on a sample of 391 online customers in Indonesia. The results indicate that e-loyalty was significantly influenced by all four factors, whereby e-satisfaction had a stronger impact than e-value, e-commitment and e-trust. The theoretical and managerial implications are discussed.

]]> Tania von der Heidt et al. Transport energy futures: exploring the geographical dimension http://works.bepress.com/tania_vonderheidt/92 http://works.bepress.com/tania_vonderheidt/92 Tue, 31 Jul 2012 22:48:15 PDT

The future of road transport, being currently reliant on carbon-based liquid fuels, is largely unclear. Some advocate the necessity of single renewable energy paradigm, but its realization is potentially fraught with difficulty owing to technological challenges, existing sunk costs, and path dependencies associated with existing and emerging options. It could also result in disadvantageous outcomes to emerging economies. Another school of thought proposes that future road transport, even within single nations, will require multiple energy types, mainly because a single source will be insufficient to meet projected needs. A multiple paradigm has the potential to be expensive because several infrastructures have to be implemented simultaneously. This paper aims to assess both concepts by considering the largely neglected dimensions of resource location and regional geophysical attributes, in addition to national technical expertise, industry capacity and modal factors. Case studies from both the developed world (the European Union and Australia) and the developing world (sub-Saharan Africa and China) will assess the possibility of implementing a single transport energy paradigm versus a more pluralistic regime. The results will help to inform policy making and enable greater foresight with regard to making long-term transport infrastructure investment decisions.

]]> Michael B. Charles et al. Marketing students’ perceptions on study process and assessment using R-SPQ-2F: a multi-cohort study http://works.bepress.com/tania_vonderheidt/91 http://works.bepress.com/tania_vonderheidt/91 Tue, 31 Jul 2012 21:17:03 PDT Academics are charged with continuous curriculum improvement based, in part, on student feedback on assessment, as well as insights into student learning processes. With delivery of courses to domestic and international cohorts in multiple modes, this task is challenging, particularly for large first-year units. This paper reports on selected quantitative findings of a 2010 study on student assessment feedback and student learning processes using a modified two-factor study process questionnaire. The sample comprised 189 first-year business students of marketing within seven cohorts located in Australia and in China. The results show significant inter-cohort differences in students‟ preferences for assessment by final exam and by practical assessment, such as a marketing plan. Deep learning approaches were associated with a preference for a major marketing plan assessment, but student learning approaches did not significantly predict preferences for a final exam. These findings can be used to inform curriculum renewal toward more experiential learning within an international, blended learning context.

]]> Tania von der Heidt et al. More similar than different: a study of cooperative product innovation with multiple stakeholders http://works.bepress.com/tania_vonderheidt/90 http://works.bepress.com/tania_vonderheidt/90 Tue, 31 Jul 2012 21:17:01 PDT This paper uses a strategy-structure-performance-based model of marketing channel relationship structure to conduct an empirical examination of the involvement of four external stakeholder groups in manufacturing firms' product innovation. The results show that firms' stakeholder orientation (strategy), involvement of stakeholders in product innovation (structure) and quality of stakeholder relationships (performance) are intrinsically linked. Also, the way in which multiple stakeholder groups were involved in manufacturing firms' product innovation was more similar than different.

]]> Tania von der Heidt et al. New contexts for concept map assessment of classroom learning: Chinese business students’ conceptualisation of marketing http://works.bepress.com/tania_vonderheidt/89 http://works.bepress.com/tania_vonderheidt/89 Tue, 31 Jul 2012 21:17:00 PDT Our study used concept maps to measure the sensitivity of pre- and post-instruction in the undergraduate Marketing Principles course within the Bachelor of Business Administration program delivered to 140 Chinese students in China in 2010. The instruction was in the form of a nine-day, thirty-six hour intensive workshop, comprising 28 lecture hours, five hours involving student oral presentation assessments and four hours computer lab time for online multiple choice question assessments. The actual mapping task was kept simple to reduce time for instruction and practice for students to develop skills in concept. Students were asked to construct concept maps – one at the beginning of the workshop period, another at the end - from scratch with minimal task constraints by using pen or pencil on the paper provided. Three scoring methods were used to assess pre- and post instruction learning – topic key word count, relational and holistic. Comparison of 102 completed paired concept maps before and after instruction revealed significant mean increases in the number of topic areas and propositions associated with marketing. This indicates conceptual growth after instruction. Students’ representations changed (improved) as the result of instruction. Case studies document the incidence of deep, surface and non-learning. Our study extends findings from educational and science disciplines to the business discipline. It also provides support for the use of concept maps in CHC contexts as a ‘value-added’ style of teaching.

]]> Tania von der Heidt et al. Measuring excessive environmental regulatory burden in the Australian rail industry http://works.bepress.com/tania_vonderheidt/88 http://works.bepress.com/tania_vonderheidt/88 Tue, 31 Jul 2012 21:16:57 PDT Jian Wang et al. Eteams for collaborative marketing planning http://works.bepress.com/tania_vonderheidt/87 http://works.bepress.com/tania_vonderheidt/87 Tue, 31 Jul 2012 16:31:52 PDT Modern society is increasingly information-driven, relying heavily on Information Systems (IS) and Information Technology (IT). Business enterprises are no exception, and managers and leaders must learn to make the most of the information resources at their disposal or risk falling behind the times. Information Systems and Technology for Organizations in a Networked Society discusses methods of using information technologies to support organizational and business objectives in both national and international contexts. This reference book describes the latest research on both the technical and non-technical aspects of contemporary information societies, including e-commerce, e-learning, e-government, and e-health; supporting professionals and academicians in developing a deeper understanding of the most effective models for communication, collaboration, and business development. This book is part of the Advances in Business Information Systems and Analytics series collection.

]]> Tania von der Heidt Towards best practice in measuring regulatory burden: assessing environmental regulation in the Australian rail industry http://works.bepress.com/tania_vonderheidt/86 http://works.bepress.com/tania_vonderheidt/86 Tue, 31 Jul 2012 16:31:50 PDT Jian Wang et al. Towards best practice in measuring regulatory burdens: a case study of environmental regulation in the Australian Rail industry http://works.bepress.com/tania_vonderheidt/85 http://works.bepress.com/tania_vonderheidt/85 Tue, 31 Jul 2012 16:31:47 PDT This article presents a methodology for quantifying the costs of dysfunctional environmental regulation faced by the Australian rail industry and derives indicative lessons for best practice with respect to measuring regulatory burden. By drawing on results from a recent benchmarking analysis, the suitability of the methodology is assessed. The study suggests that the methodology presented could be applied to other industries seeking to measure the policy-inefficient government regulatory burden. Further methodological improvements are also recommended.

]]> Jian Wang et al. Moving towards education for sustainability: to what extent does the SCU Bachelor of Business curriculum reflect the sustainability paradigm shift? http://works.bepress.com/tania_vonderheidt/84 http://works.bepress.com/tania_vonderheidt/84 Tue, 31 Jul 2012 16:31:44 PDT Tania von der Heidt et al. Rethinking the role of external collaboration in product innovation http://works.bepress.com/tania_vonderheidt/83 http://works.bepress.com/tania_vonderheidt/83 Tue, 31 Jul 2012 16:31:42 PDT Investigating the associations between inter-organisational relationship- and innovation-oriented antecedents and consequences of cooperative multiple stakeholder product innovation and their effects on overall firm performance of Australian manufacturing firms, we found that involving external stakeholders in product innovation indirectly enhanced the quality of stakeholder relationships, but did not predict market- or technical-based product innovation outcomes as hypothesised. The key driver of overall firm performance was market-driven product innovation performance, which was predicted by product innovation strategy and product innovation spending. Our results suggest the need for simultaneous consideration of product innovation- and multiple external stakeholder-based strategic orientations in enhancing business success.

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