Dr Tania von der Heidt BBus(NRCAE) MBA(SCU) DipFin(SIA) PhD(SCU)GradCertT&L HE

Tania is a Senior Lecturer in Marketing at the School of Business & Tourism.
Currently, she is teaching first-year Marketing Principles and Marketing Research
(elective). For her learning-centred approaches, Tania has been awarded a Vice Chancellor
award for outstanding contribution to student learning. 

Tania's primary research area is creative problem solving and collaboration in
product innovation for sustainability marketing. For her PhD, she developed and tested a
model of multi-stakeholder relationships for collaborative product innovation in
Australian manufacturing. Tania has led a number of research projects, including three
for the Cooperative Research Centre (CRC) for Rail Innovation (one investigated strategic
information for adoption of very fast trains in Australia; two others researched
opportunities for improving rail environmental regulations and legislation and the costs
associated with excessive regulation). Tania also led a research project to investigate
the embeddedness of sustainability skills in the Bachelor of Business curriculum in
Business and Tourism schools. Tania and her team were awarded a Vice Chancellor and a
national Office of Learning & Teaching award for achievements related to this work. 

Tania is currently supervising around ten Honours, DBA and PhD candidates in a range of
marketing-related research endeavours. 

Prior to joining SCU, Tania worked for more than ten years with companies in Australia
and Germany: As a Fund Manager with State Street Bank & Trust Company, as a
Consultant in productivity improvements with Alexander Proudfoot Management Ltd., as a
Marketing Controller with automobile manufacturer Audi AG and as an Export Consultant
with natural pharmaceutical manufacturer, TP Health Limited. 

Journal articles


Business as usual? barriers to education for sustainability in the tourism curriculum (with Erica Wilson), Journal of Teaching in Travel & Tourism (2013)

There is little research on how “sustainability” is embedded within tourism programs. This article draws...



Enhancing learning-centeredness in marketing principles curriculum (with Ali Quazi), Australasian Marketing Journal (2013)

Contemporary learning-centred (LC) teaching and learning approaches are vital to help learners develop lifelong skills...



Rethinking the role of external collaboration in product innovation (with Don R. Scott), International Journal of Entrepreneurship and Innovation Management (2012)

Investigating the associations between inter-organisational relationship- and innovation-oriented antecedents and consequences of cooperative multiple stakeholder...



Towards best practice in measuring regulatory burdens: a case study of environmental regulation in the Australian Rail industry (with Jian Wang and Michael Charles), Competition and Regulation in Network Industries (2012)

This article presents a methodology for quantifying the costs of dysfunctional environmental regulation faced by...



Informing regulatory reform in Australian industry through mixed research: a post-hoc evaluation of research design, International Journal of Multiple Research Approaches (2011)

Despite the growing importance of sustainability and increasing industry and government concern about properly managing...


Books and CRC reports


High speed rail: strategic information for the Australian context (with Pat Gillett, Chris Hale, Philip Laird, Alex Wardrop, Robert P. Weatherby, Charles Waingold, Michael B. Charles, Ian Rossow, Dale Coleman, Bala Ramasokeran, Rocco Zito, Michael Taylor, and Adrian Pollock), School of Commerce and Management Papers (2010)

Environmental regulations ¨C stakeholder views: brief summary of findings (with Rachel Ryan and Michael B. Charles), CRC for Rail Innovation (2009)

At the beginning of 2008, the CRC for Rail Innovation initiated a research project to...


Stakeholder views on rail environmental regulation: final report (with Rachel Ryan, Michael B. Charles, Brett Hughes, D Gee, and Christopher Collier), CRC for Rail Innovation (2009)

Stakeholder views on rail environmental regulation: final report (with Rachel Ryan, Michael Charles, Christopher Collier, Brett Hughes, D Gee, and Rocco Zito), School of Commerce and Management Papers (2009)

G4 Project - Environmental regulations pertaining to rail: towards a case for change (with Rachel Ryan, Michael Charles, Rocco Zito, Christopher Collier, Brett Hughes, and Rhianne Piamsa-Art), School of Commerce and Management Papers (2008)

The Australian rail industry consists of a complex network of technical operations and owners. Ranged...


Book chapters

Business as usual? Barriers to education for sustainability in the tourism curriculum (with Erica Wilson), The tourism education futures initiative: activating change in tourism education (2013)


Continuous improvement in e-teams for collaborative marketing planning, Information systems and technology for organizations in a networked society (2013)

Academics are charged with continuous and evidence-based curriculum improvement in a move toward more learner-centred...


Eteams for collaborative marketing planning, Information systems and technology for organizations in a networked society (2013)

Modern society is increasingly information-driven, relying heavily on Information Systems (IS) and Information Technology (IT)....


Henna body art and its consumption in East and West, Consumer behaviour: implications for marketing strategy (2011)



Developing and testing a model of cooperative interorganisational relationships (IORs) in product innovation in an Australian manufacturing context: a multi-stakeholder perspective, PhD thesis, Southern Cross University, Lismore, NSW (2008)

As fast-growth economies, such as China and India are dominating export markets, innovation in the...


Conference publications


How does ecommerce help Aboriginal and Torres Strait Islander art centre marketing engage with the future? (with Iris Bendor and Tim Acker), ANZMAC 2013 Conference Proceedings (2013)

This paper extends and challenges the way we think about marketing Aboriginal and Torres Strait...



How to embed creativity in a first-year undergraduate marketing curriculum, ANZMAC 2013 Conference Proceedings (2013)

Marketing is perceived as an innately creative discipline, one which offers creative solutions to consumer...



The future of restaurant analysis: a customer-driven approach for an experience economy (with Ben Nemeschansky), ANZMAC 2013 Conference Proceedings (2013)

Current restaurant profitability models are organisation-centric and focus on product profitability or customer profitability. Because...



Toward a model for future rail place branding (with David Spriggs), ANZMAC 2013 Conference Proceedings (2013)

This paper aims to improve our understanding of how to conceptualise the rail industry in...


Is transformational change possible through education for sustainability? (with Erica Wilson), Tourism Education Futures Initiative (TEFI) Congress, 'Transformational leadership for tourism education' (2012)

Other research

Are we moving towards education for sustainability? a study of sustainability embeddedness in a first-year undergraduate business/tourism curriculum (with Erica Wilson, Geoff Lamberton, and Dayle Morrison), Mobilities and sustainable tourism: BEST-EN Sustainable Tourism Think Tank XII (2012)

It is nearing the end of the United Nations Decade of Education for Sustainable Development...


Measuring excessive environmental regulatory burden in the Australian rail industry (with Jian Wang), Southern Cross Business School research papers (2011)


Sustainable business makes sense, The Northern Rivers Echo (2010)

The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation...



The truth about modern marketing, The Northern Rivers Echo (2010)

In a recent article you read the assertion that “deception is essential to modern marketing”...