Dr Tania von der Heidt BBus(NRCAE) MBA(SCU) DipFin(SIA) PhD(SCU) Tania is a Lecturer in Marketing at the School of Commerce and Management. Currently, she is teaching in Marketing Research and Consumer Behaviour. Tania's primary research area is cooperative innovation. For her PhD, she developed and tested a model of multi-stakeholder relationships for collaborative product innovation in Australian manufacturing. Tania is also working as a researcher on two projects for the Cooperative Research Centre (CRC) for Rail Innovation: One is investigating strategic information for adoption of very fast trains in Australia; the other is researching opportunities for improving rail environmental regulations and legislation. Prior to joining SCU, Tania worked for more than ten years with companies in Australia and Germany: As a Fund Manager with State Street Bank & Trust Company, as a Consultant in productivity improvements with Alexander Proudfoot Management Ltd., as a Marketing Controller with automobile manufacturer Audi AG and as an Export Consultant with natural pharmaceutical manufacturer, TP Health Limited.
Journal articles
Informing regulatory reform in Australian industry through mixed research: a post-hoc evaluation of research design, International Journal of Multiple Research Approaches (2011)
Despite the growing importance of sustainability and increasing industry and government concern about properly managing...
More similar than different: a study of cooperative product innovation with multiple external stakeholders (with Don R. Scott), Journal of Management and Organization (2011)
This paper uses a strategy–structure–performance-based model of marketing channel relationship structure to conduct an...
Sustainability in the undergraduate and postgraduate business curriculum of a regional university: a critical perspective (with Geoff Lamberton,), Journal of Management and Organization (2011)
The challenge to embed sustainability in the formal curriculum has been greatest for the business...
A method for measuring excessive environmental regulatory burden in the Australian rail industry (with Jianxiong Wang and Michael Charles), Competition and Regulation in Network Industries (2010)
For the Australian rail industry, environmental regulation is a regulatory hotspot causing suboptimal rail operations...
The EU–Africa energy partnership: towards a mutually beneficial renewable transport energy alliance? (with Michael B. Charles, Rachel Ryan, Richard Oloruntoba, and Neal Ryan), Energy Policy (2009)
The European Union's EU–Africa Energy Partnership, with respect to its emphasis on transport fuels, aims...
Books and CRC reports
High speed rail: strategic information for the Australian context (with Pat Gillett, Chris Hale, Philip Laird, Alex Wardrop, Robert P. Weatherby, Charles Waingold, Michael B. Charles, Ian Rossow, Dale Coleman, Bala Ramasokeran, Rocco Zito, Michael Taylor, and Adrian Pollock), School of Commerce and Management Papers (2010)
Environmental regulations ¨C stakeholder views: brief summary of findings (with Rachel Ryan and Michael B. Charles), CRC for Rail Innovation (2009)
At the beginning of 2008, the CRC for Rail Innovation initiated a research project to...
Rail environmental regulations: stakeholder views (with Rachel Ryan, Michael B. Charles, Christopher Collier, Brett Hughes, D Gee, and Rocco Zito), CRC for Rail Innovation (2009)
Stakeholder views on rail environmental regulation: final report (with Rachel Ryan, Michael Charles, Christopher Collier, Brett Hughes, D Gee, and Rocco Zito), School of Commerce and Management Papers (2009)
G4 Project - Environmental regulations pertaining to rail: towards a case for change (with Rachel Ryan, Michael Charles, Rocco Zito, Christopher Collier, Brett Hughes, and Rhianne Piamsa-Art), School of Commerce and Management Papers (2008)
The Australian rail industry consists of a complex network of technical operations and owners. Ranged...
Book chapters
Battling the onslaught of junk food marketing (Case study), Marketing in Asia (2009)
Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to...
Theses
Developing and testing a model of cooperative interorganisational relationships (IORs) in product innovation in an Australian manufacturing context: a multi-stakeholder perspective, PhD thesis, Southern Cross University, Lismore, NSW (2008)
As fast-growth economies, such as China and India are dominating export markets, innovation in the...
Conference publications
An exploratory study on assessment of creativity in first-year undergraduate marketing units, Doing more with less: proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2010)
Marketing is perceived as an innately creative discipline, one which offers creative solutions to consumer...
Cognitive dissonance and individuals' response strategies as a basis for audience segmentation to reduce factory farmed meat consumption (with Iris Bergmann and Cecily Maller), 2010 International Nonprofit and Social Marketing Conference (2010)
Introduction:
This paper describes an audience segmentation study that highlights several areas where current social marketing...
Experiential learning and assessment in first-year undergraduate marketing units: an exploratory study, Doing more with less: proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference (2010)
The trend toward more active, experiential learning pedagogies has found increasing interest. With its emphasis...
Integrating sustainability in the business curriculum: an exploratory study, ANZAM 2010: refereed papers of the 24th Annual Australian and New Zealand Academy of Management Conference (2010)
A consumer perspective of green event performance (with Rose Firmin), Sustainable Management and Marketing: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC) (2009)
This paper looks at the under-researched area of assessing organisational green performance and its drivers...
Other research
Sustainable business makes sense, The Northern Rivers Echo (2010)
The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation...
The truth about modern marketing, The Northern Rivers Echo (2010)
In a recent article you read the assertion that “deception is essential to modern marketing”...
Does e-store service quality affect customer loyalty? (with Ponirin Ponirin and Don R. Scott), Social Science Research Network (2009)
This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store...
A practical guide to using focus groups in academic research, internal research paper under IRG/Ausindustry project, Faculty of Business, Southern Cross University (1995)