Dr Tania von der Heidt BBus(NRCAE) MBA(SCU) DipFin(SIA) PhD(SCU) Tania is a Senior Lecturer in Marketing at the School of Commerce and Management. Currently, she is teaching in Marketing Principles and Services Marketing. Tania's primary research area is cooperative innovation. For her PhD, she developed and tested a model of multi-stakeholder relationships for collaborative product innovation in Australian manufacturing. Tania is also working as a researcher on two projects for the Cooperative Research Centre (CRC) for Rail Innovation: One is investigating strategic information for adoption of very fast trains in Australia; the other is researching opportunities for improving rail environmental regulations and legislation. Prior to joining SCU, Tania worked for more than ten years with companies in Australia and Germany: As a Fund Manager with State Street Bank & Trust Company, as a Consultant in productivity improvements with Alexander Proudfoot Management Ltd., as a Marketing Controller with automobile manufacturer Audi AG and as an Export Consultant with natural pharmaceutical manufacturer, TP Health Limited.
Journal articles
Rethinking the role of external collaboration in product innovation (with Don R. Scott), International Journal of Entrepreneurship and Innovation Management (2012)
Investigating the associations between inter-organisational relationship- and innovation-oriented antecedents and consequences of cooperative multiple stakeholder...
Towards best practice in measuring regulatory burdens: a case study of environmental regulation in the Australian Rail industry (with Jian Wang and Michael Charles), Competition and Regulation in Network Industries (2012)
This article presents a methodology for quantifying the costs of dysfunctional environmental regulation faced by...
Informing regulatory reform in Australian industry through mixed research: a post-hoc evaluation of research design, International Journal of Multiple Research Approaches (2011)
Despite the growing importance of sustainability and increasing industry and government concern about properly managing...
More similar than different: a study of cooperative product innovation with multiple external stakeholders (with Don R. Scott), Journal of Management and Organization (2011)
This paper uses a strategy–structure–performance-based model of marketing channel relationship structure to conduct an...
More similar than different: a study of cooperative product innovation with multiple stakeholders (with Don R. Scott), Journal of Management and Organization (2011)
This paper uses a strategy-structure-performance-based model of marketing channel relationship structure to conduct an empirical...
Books and CRC reports
High speed rail: strategic information for the Australian context (with Pat Gillett, Chris Hale, Philip Laird, Alex Wardrop, Robert P. Weatherby, Charles Waingold, Michael B. Charles, Ian Rossow, Dale Coleman, Bala Ramasokeran, Rocco Zito, Michael Taylor, and Adrian Pollock), School of Commerce and Management Papers (2010)
Environmental regulations ¨C stakeholder views: brief summary of findings (with Rachel Ryan and Michael B. Charles), CRC for Rail Innovation (2009)
At the beginning of 2008, the CRC for Rail Innovation initiated a research project to...
Stakeholder views on rail environmental regulation: final report (with Rachel Ryan, Michael B. Charles, Brett Hughes, D Gee, and Christopher Collier), CRC for Rail Innovation (2009)
Stakeholder views on rail environmental regulation: final report (with Rachel Ryan, Michael Charles, Christopher Collier, Brett Hughes, D Gee, and Rocco Zito), School of Commerce and Management Papers (2009)
G4 Project - Environmental regulations pertaining to rail: towards a case for change (with Rachel Ryan, Michael Charles, Rocco Zito, Christopher Collier, Brett Hughes, and Rhianne Piamsa-Art), School of Commerce and Management Papers (2008)
The Australian rail industry consists of a complex network of technical operations and owners. Ranged...
Book chapters
Eteams for collaborative marketing planning, Information systems and technology for organizations in a networked society (2013)
Modern society is increasingly information-driven, relying heavily on Information Systems (IS) and Information Technology (IT)....
Henna body art and its consumption in East and West, Consumer behaviour: implications for marketing strategy (2011)
Battling the onslaught of junk food marketing (Case study), Marketing in Asia (2009)
Marketing in Asia uses an active-learning approach to bring traditional theories and contemporary concepts to...
Theses
Developing and testing a model of cooperative interorganisational relationships (IORs) in product innovation in an Australian manufacturing context: a multi-stakeholder perspective, PhD thesis, Southern Cross University, Lismore, NSW (2008)
As fast-growth economies, such as China and India are dominating export markets, innovation in the...
Conference publications
Is transformational change possible through education for sustainability? (with Erica Wilson), Tourism Education Futures Initiative (TEFI) Congress, 'Transformational leadership for tourism education' (2012)
A study of consumer responses to transgressions in a producer-retailer brand partnership (with S. Herm), Australian and New Zealand Marketing Academy (ANZMAC) Conference (2012)
Academic perceptions of the meaning and relevance of sustainability in business courses: results from a study of first-year BBus subjects (with Geoff Lamberton), 26th Annual Australian and New Zealand Academy of Management Conference (ANZAM) (2012)
Evaluating egroups for collaborative marketing planning by first-year business students, International Society for Development of the Information Society (IADIS) International Conference: e-Society (2012)
Fostering business students' creative problem solving through marketing planning, XXIII International Society for Professional Innovation Management (ISPIM) Conference: action for innovation; innovating from experience (2012)
Other research
Are we moving towards education for sustainability? a study of sustainability embeddedness in a first-year undergraduate business/tourism curriculum (with Erica Wilson, Geoff Lamberton, and Dayle Morrison), Mobilities and sustainable tourism: BEST-EN Sustainable Tourism Think Tank XII (2012)
It is nearing the end of the United Nations Decade of Education for Sustainable Development...
Moving towards education for sustainability: to what extent does the SCU Bachelor of Business curriculum reflect the sustainability paradigm shift? (with Geoff Lamberton and Erica Wilson), Southern Cross Business School research papers (2012)
Measuring excessive environmental regulatory burden in the Australian rail industry (with Jian Wang), Southern Cross Business School research papers (2011)
Sustainable business makes sense, The Northern Rivers Echo (2010)
The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation...
The truth about modern marketing, The Northern Rivers Echo (2010)
In a recent article you read the assertion that “deception is essential to modern marketing”...