Syed H. Akhter

Marquette University

Chair, Department of Marketing
Professor of Marketing

Expertise

Market entry strategies
Globalization
Strategic marketing
Consumer psychology

Courses/Seminars

MARK 3001: Introduction to Marketing
MARK 4110: Marketing Management
MARK 4040: International Marketing
MARK 6100: Marketing Management
MARK 6140: Global Marketing Strategy
MARK 6953: Globalization and Business Strategy

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Articles

Niches at the Edges: Price-value Tradeoff, Consumer Behavior, and Marketing Strategy, Journal of Product and Brand Management (2009)

Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance (with Paul Pounder), The Global Studies Journal (2008)

Contributions to Books

The influence of time on transactional use of the internet: buying, banking, and investing online", Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society (2009)

Presentations

Determinants of International Equity Entry Mode: An Empirical Analysis (with Ruth Clark, Fernando Robles, and Marcilio Machado), International Academy of Business and Economics, Summer Conference (2008)