Syed H. Akhter

Marquette University

Chair, Department of Marketing
Professor of Marketing

Expertise

Market entry strategies
Globalization
Strategic marketing
Consumer psychology

Courses/Seminars

MARK 3001: Introduction to Marketing
MARK 4110: Marketing Management
MARK 4040: International Marketing
MARK 6100: Marketing Management
MARK 6140: Global Marketing Strategy
MARK 6953: Globalization and Business Strategy

Search All Sites

RSS Feed

Print this page

Niches at the Edges: Price-value Tradeoff, Consumer Behavior, and Marketing Strategy

Syed H. Akhter, Marquette University

Suggested Citation

Syed H. Akhter. "Niches at the Edges: Price-value Tradeoff, Consumer Behavior, and Marketing Strategy" Journal of Product and Brand Management 18.2 (2009): 136-142.

The full text of this version of the article is not currently available here. Find in your library