Skip to main content
Article
Japanese Attitudes toward American Business Involvement in Japan: an Empirical Investigation Revisited
Journal of Consumer Marketing
  • Syed H. Akhter, Marquette University
  • Toshikazu Hamada, Sophia University
Document Type
Article
Language
eng
Publication Date
1-1-2003
Publisher
Emerald
Disciplines
Abstract

Generation Xers in Japan continue to draw increasing attention not only because they constitute a promising segment for many products and services but also because they are expected to play a critical role in shaping their country’s political and economic relations with other countries. This paper examines their attitudes toward US products, businesses, and government. It also examines their behavioral intentions and their expectations of their government in terms of managing American business involvement in Japan. Findings and implications are presented.

Comments

Accepted version. Journal of Consumer Marketing, Vol. 20, No. 6 (2003): 526-535. DOI. © 2003 Emerald. Used with permission.

Citation Information
Syed H. Akhter and Toshikazu Hamada. "Japanese Attitudes toward American Business Involvement in Japan: an Empirical Investigation Revisited" Journal of Consumer Marketing (2003) ISSN: 0736-3761
Available at: http://works.bepress.com/syed_akhter/18/