Dr. Syed H. Akhter is Professor of Marketing in the Marketing Department at Marquette University. His research interests include foreign market entry strategies, globalization, e-commerce, and consumer psychology. He has published extensively in leading international business and marketing journals such as Journal of International Business Studies, International Marketing Review, European Journal of Marketing, International Trade Journal, Business Horizons, and Journal of Advertising. He has published two books, Global Marketing and Strategic Marketing and Guest Edited special issues of the Journal of Direct Marketing on International Direct Marketing and a special issue of the Journal of Interactive Marketing on International Interactive Marketing. Dr. Akhter conducts global marketing and strategic planning seminars internationally.
Niches at the Edges: Price-value Tradeoff, Consumer Behavior, and Marketing Strategy, Journal of Product and Brand Management (2009)
Economic Globalization and Caribbean Economies: Competitive Developments, Strategic Response, and Performance (with Paul Pounder), The Global Studies Journal (2008)
Contributions to Books
The influence of time on transactional use of the internet: buying, banking, and investing online", Overcoming Digital Divides: Constructing an Equitable and Competitive Information Society (2009)