Articles

Free at Last: Fanship, Fascism and Sponsorship, Journal of Sport and Social Issues (1998)
 

The Struggle For Media Literacy, Journal of Communication (1998)
 

The Politics of Cultural Studies: Racism, Hegemony and Resistance, American Quarterly (1994)
 

Commercial Culture, Collective Values and the Future, Texas Law Review (1993)
 

Communications and the Materialist Conception of History: Marx, Innis and Technology, Continuum: An Australian Journal of the Media and Culture (1993)
 

MTV, Cultural Politics and the Sex Wars: The Strange and Illuminating Case of Dreamworlds, Media Information Australia (1992)
 

Tante Notizie, Poca Informazione, Il Passaggio (1991)
 

Sports and Cultural Politics: The Attraction of Modern Sports, Rethinking Marxism (1991)
 

On Pluralist Apology, Critical Studies in Mass Communication (1989)
 

Watching as Working: The Valorization of Audience Consciousness, Journal of Communication (1986)
 

Magic in the Marketplace: An Empirical Test of Commodity Fetishism, Canadian Journal of Political and Social Theory (1985)
 

The Spectacle of Accumulation: Material and Cultural Factors in the Evolution of the Sports/Media Complex, The Insurgent Sociologist (1984)
 

Art for Art's Sake: Contradictions in the Cultural Marketplace and the Applebaum/Herbert Report, Studies in Political Economy (1983)
 

Probing the Blindspot: The Audience Commodity, Canadian Journal of Political and Social Theory (1982)
 

The Modes of Production Debate, Alternate Routes: A Critical Review (1979)
 

Books

The Spectacle of Accumulation: Essays in Media, Culture & Politics (2006)
 

Hijacking Catastrophe: 9/11, Fear and the Selling of American Empire (2004)
 

Enlightened Racism: The Cosby Show, Audiences and the Myth of the American Dream (with Justin Lewis) (1992)
 

Cultural Politics in Contemporary America (1989)
 

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society (1987)
 

Social Communication in Advertising: Persons Products and Images of Well-Being (with William Leiss and Stephen Kline) (1986)

Second Edition published in 1990; Third Edition published in 2006

 

Contributions to Books

Advertising at the Edge of the Apocalypse, Critical Studies in Media Commercialism (2000)
 

Stuart Hall, The Routledge Dictionary of 20th Century Political Thinkers (1997)
 

Advertising, Social Science Encylcopedia (1996)
 

Affirming Inaction: Television and the New Politics of Race, Marxism in the Postmodern Age: Confronting the New World Order (1995)
 

Intersections of Discourse: MTV, Sexual Politics and Dreamworlds, Reconceptualizing Audiences (1994)
 

Public Knowledge and Misconceptions, The Triumph of the Image: The Media's War in the Persian Gulf - An International Perspective (1992)
 

Advertising as Religion: The Dialectic of Technology and Magic, Cultural Politics in Contemporary America (1989)
 

Advertising, Gender and Sex: What's Wrong with a Little Objectification?, Working Papers and Proceedings of the Center for Psychosocial Studies (1989)
 

Media Sports, Culture and Power: Critical Issues in the Communication of Sport, Media, Sports, and Society: Research on the Communication of Sport (1989)
 

The Political Economy of Culture, Cultural Politics in Contemporary America (1989)
 

The Evolution of Cultural Frames for Goods in the Twentieth Century, Marketing in the Long Run: Proceedings of the Second Workshop on Historical Research in Marketing (1985)