The purpose of this study was to introduce a new construct that would assist in understanding employee attitudes and behaviors in hospitality sector jobs. The research introduces job-esteem and justifies it as a unique construct worthy of further study. Job-esteem is defined as the level of respect and dignity an individual believes is associated with his/her job. An instrument is developed to assist in measuring the level of job-esteem found in hospitality employees. The instrument is then administered to 75 employees of a large hotel chain in Hawaii. Tests show the instrument meets reliability standards.