Professor Sudhir Kale is widely regarded as a leading expert in the field of international marketing and casino marketing and has established himself as a world authority in this field. His research on social psychology, international marketing, and gaming has been published in major social science journals. He has conducted over one hundred executive development seminars all over the world in areas such as business-to-business selling, cross-cultural communication, applications of the Myers-Briggs Type Indicator (MBTI) in management, corporate culture, managing distribution channel relationships, and the marketing of casinos. His model of strategically equivalent segmentation for global markets, co-authored with Devanathan Sudharshan, is one of the most frequently cited articles in international marketing literature. Executive development seminars on the Myers-Briggs Type Indicator have received rave reviews from senior managers. Prior to his arrival at Bond University he taught at the University of Illinois (Urbana-Champaign), Arizona State University, National University of Singapore, University of South Carolina and at the University of Nevada, Reno. Some of his research focuses on behavioural issues in distribution channels and he pioneered one of the first attempts to validate previous findings in economically and geographically diverse market environments. Better understanding of the domain of personal selling interactions was achieved through his examination of cross-national selling. Professor Kale has published over fifty articles on the marketing and management of casinos and consulted with some of the largest casino companies in the world.
Articles
Events gone bad: Ramifications and theoretical reasonings (with Robin Pentecost and Mark T. Spence), The international journal of sport and society (2011)
The extent to which events are sustainable is an issue of considerable importance (Andersson, and...
Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention (with Robin D. Pentecost and Natalina Zlatevska), International journal of event and festival management (2010)
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a...
Globalization, reterritorialization, and marketing (with Natalina Zlatevska), The journal of internationalisation and localisation (2009)
Accelerated globalization has dramatically altered the ways in which people consume, work, gather information, play...
Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators (with Mark T. Spence), Worldwide hospitality and tourism themes: Casino gaming (2009)
Purpose – Most of the growth in casino expansion for the foreseeable future will take...
Affordable housing: Exploratory findings from the state of Queensland (with Mark T. Spence), Business papers (2008)
Affordable housing is proving to be a serious bottleneck in economic development: nationally, one in...
Book Chapters
A trination analysis of social exchange relationships in e-dating (with Mark T. Spence), Social networking communities and e-dating services: Concepts and implications (2009)
More than half a billion users across the globe have availed themselves of e-dating services....
Working Papers
Cultural differences in imagery generation: the influence of concrete versus abstract thinking (with Beichen Liang), Globalisation and Development Centre (2010)
Do concrete stimuli help generate more images than abstract ones? Although past research has suggested...
Homeless abroad, homeless at home: the conundrum of globalisation (with Sangita De and Robin Pentecost), Globalisation and Development Centre (2007)
Forces of globalization have brought about profound changes in the way consumers the world over...
Cultural Adaptation on the Web: Review and Implications (with Sangita De and Nicholas Kreider), Globalisation and Development Centre (2007)
Catering to the preferences of culturally diverse Web audiences requires adaptation in Web communication. In...
Conference Papers
Culturally compatible websites: Applying Trompenaars dimensions to web design (with Sangita De), Business papers (2008)
Rising e-commerce volumes the world over provide unprecedented opportunities to global marketers for expanding their...