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Impact of E-commerce on Consumers and Small Firms
(2007)
  • Subhajit Basu, Queen's University Belfast
Abstract

Impact of E-commerce on Consumers and Small Firms Salvatore Zappala (Editor), Colin Gray (Editor) Hardcover: 264 pages Publisher: Ashgate Publishing (November 24, 2006) ISBN-10: 0754644162 ISBN-13: 978-0754644163 This collective work deals with the many issues raised by e-revolution by evaluating the process of e-commerce adoption, clearly structured and accessibly presented, the comprehensive coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions

Publication Date
May, 2007
Citation Information
Subhajit Basu. "Impact of E-commerce on Consumers and Small Firms" (2007)
Available at: http://works.bepress.com/subhajitbasu/38/