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Crafting strategy in dynamic markets: the case of small software businesses

Steven NJ French, Southern Cross University
Stephen J. Kelly, Southern Cross University
Jennifer L. Harrision, Southern Cross University

Suggested Citation

French, SNJ, Kelly, SJ & Harrison, JL 2005, ‘Crafting strategy in dynamic markets: the case of small software businesses,’ Proceedings of the 18th annual conference Small Enterprise Association of Australia & New Zealand , Armidale, NSW: Centre for Business Research, Faculty of Economics, Business & Law, University of New England.

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