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Examining the Legal Efficacy of Event Specific Legislation in Combating Ambush Marketing Suting the 2010 Vancouver Olympic Games

Stephen McKelvey, University of Massachusetts - Amherst
C. Bradish
A. Schmidt

Suggested Citation

Stephen McKelvey, C. Bradish, and A. Schmidt. "Examining the Legal Efficacy of Event Specific Legislation in Combating Ambush Marketing Suting the 2010 Vancouver Olympic Games" 9th Annual Sport Marketing Conference. New Orleans, LA. Oct. 2010.



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