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NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sport Ambush Marketing

Stephen McKelvey, University of Massachusetts - Amherst

Suggested Citation

Stephen McKelvey. "NHL v. Pepsi-Cola Canada, Uh-huh! Legal Parameters of Sport Ambush Marketing" The Entertainment and Sports Lawyer 10.3 (1992): 397-445.



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