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Caught in the Web? The Communication of Trademark Rights and Licensing Policy on University Official Athletic Websites

Stephen McKelvey, University of Massachusetts - Amherst
S. Fairley
M. Groza

Suggested Citation

Stephen McKelvey, S. Fairley, and M. Groza. "Caught in the Web? The Communication of Trademark Rights and Licensing Policy on University Official Athletic Websites" Journal of Legal Aspects of Sports 20.1 (2010): 1-33.



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