Articles «Previous Next»

Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?

Stephen McKelvey, University of Massachusetts - Amherst

Suggested Citation

Stephen McKelvey. "Coca-Cola vs. PepsiCo -- A "Super" Battleground for the Cola Wars?" Sport Marketing Quarterly 15.2 (2006): 114-123.



This document is currently not available here.

Share