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Assessing Attitudes of ING New York City Marathon Participants Toward Ambush Marketing

Stephen McKelvey, University of Massachusetts - Amherst
D. Sandler
K. Snyder

Suggested Citation

Stephen McKelvey, D. Sandler, and K. Snyder. "Assessing Attitudes of ING New York City Marathon Participants Toward Ambush Marketing" 17th Annual European Sport Management Conference. Amsterdam. Sep. 2009.



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