social marketing

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Vaccination : Social good or social evil?, Marketing : Theory, Evidence, Practice (2013)
 

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Public Health Marketing: Is it good and is it good for everyone? (with Damian Cox) (2012)

We define public health marketing broadly as the use of marketing tools (targeting, positioning, the...

 

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Vaccination : Who's right and whose right to say so?, International Social Marketing Conference (2012)

Are social marketers really ethical? This essay extends Brenkert’s (2001, 2002) exploration of some of...

 

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How Much Serving Size Affects Consumption : Catch-22 (with Natalina Zlatevska and Chris Dubelaar) (2012)

The effect of serving-size on consumption is well-established: the larger the serve, the greater the...

 

Link

Drink-driving: An examination of instrinsic and extrinsic exchange benefits (with Marie-Louise Fry), The La Londe Conference in Marketing Communications and Consumer Behavior (2007)

Social problems, such as drink-driving, involve complex behaviours and require strategies to influence voluntary behaviour....

 

Link

Reducing underage drunk-driving behavior through victim-based communications (with Connie E. Abram), 32nd International La Londe Research Conference in Marketing Communications and Consumer Behavior (2005)

From mid-1997 until 2001, the Hawaii chapter of Mothers Against Drunk-Driving conducted high-school presentations featuring...

 

Smokers and beer drinkers: An examination of values and consumer susceptibility to interpersonal influence (with Fredric Kropp and Anne M. Lavack), Journal of consumer marketing (1999)

A study examines the personal values of college-age smokers and beer drinkers, as well as...

 

research methods

A meta analysis of unit size and its influence on consumption volume (with Natalina Zlatevska and Chris Dubelaar), Marketing & Public Policy Conference (MPPC) (2012)
 

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Increasing serving size increases amount consumed: Catch-22. (with Natalina Zlatevska and Chris Dubelaar), serving size, consumption (2011)

The effect of serving size on consumption is well-established (see Chandon and Wansink, 2011 for...

 

Multi-collinearity making brand metrics simpler, Business papers (2005)

For most researchers, multi-collinearity is a disaster. More disturbingly, for many researchers, it is a...

 

OpenURL

Know the Name, Forget the Exposure: Brand Familiarity Versus Memory of Exposure Context (with Marc Vanhuele), Psychology and Marketing (1999)

This research shows that a single auditory exposure to fictitious brand names may create the...

 

branding

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Three cheers for new beers: Marketing insights from the birth of boutique brewing in Australia, Australian & New Zealand Marketing Academy Conference ANZMAC 2011 (2011)

A personal narrative about beer marketing and in particular, the birth of the Matilda Bay...

 

Viagra: An outstanding growth strategy, Principles of marketing (2009)
 

OpenURL

Know the Name, Forget the Exposure: Brand Familiarity Versus Memory of Exposure Context (with Marc Vanhuele), Psychology and Marketing (1999)

This research shows that a single auditory exposure to fictitious brand names may create the...

 

food packaging / serving size / partitioning

A meta analysis of unit size and its influence on consumption volume (with Natalina Zlatevska and Chris Dubelaar), Marketing & Public Policy Conference (MPPC) (2012)
 

Small size, big bite: A reassessment and reversal of the dieter's paradox (with Natalina Zlatevska), Marketing & Public Policy Conference (MPPC) (2012)
 

PDF

How Much Serving Size Affects Consumption : Catch-22 (with Natalina Zlatevska and Chris Dubelaar) (2012)

The effect of serving-size on consumption is well-established: the larger the serve, the greater the...

 

PDF

Increasing serving size increases amount consumed: Catch-22. (with Natalina Zlatevska and Chris Dubelaar), serving size, consumption (2011)

The effect of serving size on consumption is well-established (see Chandon and Wansink, 2011 for...

 

advertising

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Posters : Art & Advertising, IAE-Toulouse Working Paper Series (2007)

Posters were developed as a medium for both art and advertising forming the foundation for...

 

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Is That a Sexy Ad or What? Measuring sex in advertising (with Joanna Gabler), Academy of Marketing Science (AMS) Cultural Perspectives Conference (2004)

This paper addresses the tricky issue of assessing what constitutes sex in advertising, and in...

 

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Sex Cells : How the use of sex in advertising varies across eight countries (with Marilyn Y. Jones and Joanna Gabler), Academy of Marketing Science (AMS) Cultural Perspectives Conference (2004)

This study examines how the use of sex in magazine advertising varies across eight different...

 

Link

URLs in advertising: Australia versus the US (with Marilyn Y. Jones and Joanna Gabler), AusWeb04: 10th Australian World Wide Web conference (2004)

This study analyses ads taken from eight popular magazines in Australia and eight popular magazines...

 

ethics

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Public Health Marketing: Is it good and is it good for everyone? (with Damian Cox) (2012)

We define public health marketing broadly as the use of marketing tools (targeting, positioning, the...

 

No subject area

Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies (with Paul A. Bottomley), Journal of marketing research (2001)

The authors investigate the empirical generalizability of Aaker and Keller’s model of how consumers evaluate...

 

OpenURL

Understanding brand awareness: Let me give you a c(l)ue!, Advances in Consumer Research, eds. Leigh McAlister and Michael L. Rothschild, Provo, UT: ACR (1993)

Despite the importance of brand awareness to brand choice, consumer researchers have given little attention...

 

OpenURL

Ask Not What the Brand Can Evoke; Ask What Can Evoke the Brand? (with Richard J. Lutz), Advances in Consumer Research, Provo, UT: Association for Consumer Research. (1992)

Research on consumer memory and choice has been dominated by paradigms that implicitly assume the...