Posters : Art & Advertising
Posters were developed as a medium for both art and advertising forming the foundation for much advertising today which continues to blend aesthetics of art with the practicality of commerce. Accordingly, the history of the development of outdoor and more specifically poster advertising is reviewed for an understanding of how these two domains were married into one. Through this, an understanding of how posters introduced art to advertising thereby representing an important leader to most other more modern forms of media and initiating the longstanding tension in advertising as creative art and commercial gain. The third section reviews the evidence for the significant and substantial effectiveness of outdoor posters.
Stephen S. Holden. 2007. "Posters : Art & Advertising" IAE-Toulouse Working Paper Series
Available at: http://works.bepress.com/stephen_holden/14