Prior to taking up the role of Associate Head of School - Marketing, Shaun was based
within a number of Universities in the UK and a visiting lecturer in other parts of
Europe, following 15 years in industry. His teaching/research nexus and consultancy
expertise is focused upon Social and Interactive Media within Public Relations and
Marketing, as well as Corporate Marketing, Corporate Branding and Corporate Social
Responsibility (CSR). He is a member of various Journal editorial boards, an experienced
Journal editor, and has published in a number of International Journals, books and
conference proceedings. His Professional Memberships – American Marketing Association
include Academy of Marketing Science – Marketing Science Institute (USA) – Fellow of the
Higher Education Academy FHEA (UK).

Articles

Link

A comparison of corporate social responsibility (CSR) practiced with employees in Chinese and Multinational private Financial Intermediation and Accounting companies in China (with Alan A. Pomering and Zhengfeng Li), Faculty of Commerce - Papers (2011)

Corporate Social Responsibility (CSR) has been introduced to the Chinese in the past decadethrough requirements...

 
Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded (with John M.T. Balmer and Stephen A. Greyser), Faculty of Commerce - Papers (2011)

Ethical corporate marketing¿as an organisational-wide philosophy¿transcends the domains of corporate social responsibility, business ethics, stakeholder...

 
Feeding children's desires? Child and parental perceptions of food promotion to the ¿under 8s¿ (with Chris Dodd and Stephanie Langlands), Faculty of Commerce - Papers (2011)

Purpose ¿ Extant research downplays the influence of children under the age of eight on...

 
The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: an internal organisational perspective, Faculty of Commerce - Papers (2011)

Purpose ¿ The commentary aims to consider the nexus between corporate marketing, ethicalcorporate marketing, ethical...

 
Child food promotion to the `under 8's' in the UK (with Chris Dodd and Stephanie Langlands), Faculty of Commerce - Papers (2010)

Extant research downplays the influence of children under the age of 8 upon food related...

 

View More »