Articles
The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth (with Jonathon L. York), Journal of Business Research (2012)
For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries...
The Impact of National Institutional Context on Social Practices: Comparing Finnish and US Business Communities (with Jill M. Purdy and Elizabeth A. Alexander), European Journal of International Management (2010)
This paper investigates the impact of national institutional contexts on firms' socially responsible practices, the...
Decomposing the Effects of Organizational Memory on Marketing Implementation, Marketing Letters (2010)
There is limited evidence to explain the effect of organizational memory on marketing implementation. This...
Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness (with Raghuvar Dutt Pathak and Narendra Reddy), Journal of Global Marketing (2009)
This paper proposes an integrative view of the marketing concept (i.e., the ability to understand...
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use (with Mary Helen Fagan and Barbara Ross Wooldridge), Journal of Computer Information Systems (2008)
This research utilizes the Integrated Model of Technology Acceptance (IMTA) study the intention to use...
Flexible Learning Spaces: The Integration of Pedagogy, Physical Design, and Instructional Technology (with Rebecca Etheridge), Marketing Education Review (2008)
To support pedagogical innovation, educators must reexamine physical space. This paper describes a project to...
Achieving Adaptive Ends Through Equivocality: A Study of Organizational Antecedents and Consequences (with Gregory M. Rose), Journal of Business Research (2007)
Confronting complex situations is the hallmark of strategic decision-making. While these situations may be perceived...
Developing the Organization's Sensemaking Capability: Precursor to an Adaptive Strategic Marketing Response (with Daryl McKee and Gregory M. Rose), Industrial Marketing Management (2007)
Effective strategic planning demands that organizations develop an understanding of the forces shaping the situation...
Manufacturer Perceptions of the Consequences of Task and Emotional Conflict Within Domestic Channels of Distribution (with Gregory M. Rose, Aviv Shoham, and Ayalla Ruvio), Journal of Business Research (2007)
This study examines manufacturer' perceptions of task and emotional conflict in domestic channels of distribution....
Interrelationships Among Language Skills, Externalizing Behavior, and Academic Fluency and Their Impact on the Academic Skills of Students With ED (with J. Ron Nelson, Gregory J. Benner, and Scott A. Stage), Journal of Emotional and Behavioral Disorders (2006)
There is growing interest in understanding the factors that influence the academic achievement of students...
The Effect of Strategic Complexity on Marketing Strategy and Organizational Performance (with Gregory M. Rose), Journal of Business Research (2006)
While researchers have examined many antecedents of marketing strategy, there is scant research assessing the...
An Empirical Investigation into the Relationship Between Computer Self-Efficacy, Anxiety, Experience, Support and Usage (with Mary Helen Fagan and Barbara Ross Wooldridge), Journal of Computer Information Systems (2003)
Organizations make significant investments in information technology. However, if individuals do not use information system...
Support for Computer Users: Concept Development and Measurement (with Mary Helen Fagan and Barbara Ross Wooldridge), Issues in Information Systems (2002)
This study explores how support for computer users can be conceptualized and measured in information...