My research examines Marketing in its boundary-spanning role, as a function that manages organizational understanding of and resource alignment to changing market opportunities. This research has led to my examining the effects of organizational and managerial cognition on marketing strategy and firm performance.
Articles
The entrepreneurial perceptions of strategy makers: Constructing an exploratory path in the pursuit of radical growth (with Jonathon L. York), Journal of Business Research (2012)
For established firms, radical growth requires experimenting with new alternatives, which can test the boundaries...
The Impact of National Institutional Context on Social Practices: Comparing Finnish and US Business Communities (with Jill M. Purdy and Elizabeth A. Alexander), European Journal of International Management (2010)
This paper investigates the impact of national institutional contexts on firms' socially responsible practices, the...
Decomposing the Effects of Organizational Memory on Marketing Implementation, Marketing Letters (2010)
There is limited evidence to explain the effect of organizational memory on marketing implementation. This...
Marketing Concept Manifestations in Fiji Enterprises: Confirming the Link to Organizational Competitiveness (with Raghuvar Dutt Pathak and Narendra Reddy), Journal of Global Marketing (2009)
This paper proposes an integrative view of the marketing concept (i.e., the ability to understand...
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use (with Mary Helen Fagan and Barbara Ross Wooldridge), Journal of Computer Information Systems (2008)
This research utilizes the Integrated Model of Technology Acceptance (IMTA) study the intention to use...