Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results
University of Wollongong
  • Sandra Jones , University of Wollongong
Article
Description

This dataset includes social maps of healthy eating campaigns in Australia showing the positions of stakeholder groups, the extent of ambiguity in healthy eating campaigns and impact, particularly on consumers, of these positions and ambiguities. Also included are media analysis, surveys, interviews and experiments.

Keywords
  • obesity,
  • nutrition message,
  • food,
  • advertising,
  • consumer,
  • perceptions,
  • credibility,
  • ambiguity
Persistent identifier (Handle)
http://hdl.handle.net/102.100.100/6712
Collection period
1 January 2005 - 31 December 2006
Geolocation
(-31.2532183, 146.921099)
Citation Information
Sandra Jones. "Social maps of healthy eating campaigns in Australia with media analysis, quantitative and experimental results" University of Wollongong
Available at: http://works.bepress.com/sjones/72/