Professor Sandra Jones is the Director of the Centre for Health Initiatives. Her teaching and research interests include: * Alcohol advertising and marketing; * Influence of mass media on health behaviours; * Social marketing; * Health behaviour change; * Perception of cancer risk, screening and treatment; and * Behavioural decision theory applied to lifestyle choice.
Journal articles
Children's magazines: reading resources or food marketing tools? (with Amanda Reid), Faculty of Health & Behavioural Sciences - Papers (2010)
Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies...
'Just don't eat chicken': the challenge of engaging Australian adults in appropriate preventive behaviours for bird flu (with Donald C. Iverson and Louise Waters), Faculty of Health & Behavioural Sciences - Papers (2010)
Leading medical experts have cautioned about the risk of inappropriate behavioural responses as a result...
'Like me, want me, buy me, eat me': relationship-building marketing communications in children's magazines (with Nadia L. Mannino and Julia Green), Faculty of Health & Behavioural Sciences - Papers (2010)
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use...
Marketing to children and teens on Australian food company web sites (with Amanda Reid), Faculty of Health & Behavioural Sciences - Papers (2010)
'Most men drink... especially like when they play sports' - alcohol advertising during sporting broadcasts and the potential impact on child audiences (with Lyn Phillipson and Lance R. Barrie), Faculty of Health & Behavioural Sciences - Papers (2010)
Alcohol advertising during sporting broadcasts, as well as the sponsorship of sporting events by the...
Conference presentations
Alcohol energy drinks: engaging young consumers in co-creation of alcohol related harm (with Lance Barrie), Faculty of Health & Behavioural Sciences - Papers (2009)
Alcohol-energy drinks are a relatively new entry to the alcohol market, but have rapidly gained...
Does presentation make a difference to risk perception: Testing different formats for communication of cancer risks, Faculty of Health & Behavioural Sciences - Papers (2009)
Evidence suggests that the presentation format of risk information can affect people’s perceptions of risk...
Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families (with S. Reis and K. L. Andrews), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
With the introduction of the Australian Organ Donation Register (AODR), responsibility regarding organ donation decisions...
It Depends on the Context: Community Views on the Use of Shock and Fear in Commercial and Social Marketing (with K. Van Putten), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
Social marketing advertising has often utilised shock and fear based campaigns that contain frightening images,...
An Unhealthy Co-Dependence: The Relationship between Alcohol Sponsorship and Cricket in Australia, Faculty of Health & Behavioural Sciences - Papers (2007)
Sponsorship of sporting events by the alcohol industry is a common practice in Australia and...
No subject area
Data collected for the National Breast Cancer Centre Breast Health Survey evaluation report, University of Wollongong (2011)
Contains survey data gathered during the National Breast Cancer Centre Breast Health Survey.
Social marketing survey data for the Cancer Council NSW, University of Wollongong (2011)
This dataset includes a aocial marketing framework developed for training for Cancer Council NSW. It...
Young people's responses to the brand name Headspace: a holistic and youth focused general practice, and exploration of possible alternative names for such a service, University of Wollongong (2011)
Focus group interviews and survey data from local high school and university students showing youth...
Data obtained from investigation into asthma awareness and education in the 65+ age group, University of Wollongong (2011)
Based on health practitioner interviews and older person's surveys, the dataset shows that there was...
Data from workshops to clarify and refine the Cancer Council NSW direction in relation to lifestyle issues, University of Wollongong (2011)
Contains materials and data provided to TCCN in the form of training workshops to clarify/refine...