Journal articles

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Marketing remote destinations: a case study of the Northern Territory, Australia (with Jeremy Buultjens and Mark Crummy), Journal of Vacation Marketing (2011)

It is accepted that effective marketing is an important feature of successful tourism destinations and...

 

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Training and service quality: a case study analysis of regional Australian restaurants (with Grant Cairncross and Lucinda Hutchinson), Tourism and Hospitality Planning & Development (2008)

The incorporation of training procedures, both formal and informal, within hospitality firms is recognised as...

 

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Poverty, indigenous culture and ecotourism in remote Australia (with Don Fuller, Julia Caldicott, and Grant Cairncross), Development (2007)

Significant challenges exist for Indigenous people in identifying suitable economic and commercial development opportunities directed...

 

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The identification and implementation of key competitive factors for tourism based firms (with Don Fuller and Janet Hanlan), International Journal of Hospitality and Tourism Administration (2007)

The main aim of this conceptual paper is to propose means of extending current theoretical...

 

OpenURL

The impact of the Coffs Harbour Education Campus on the Coffs Coast regional economy (with Don Fuller, Stephen Mason, and Tim Sutton), Journal of Economic & Social Policy (2007)

This paper examines the economic impact of the Coffs Harbour Education Campus (CHEC) on the...

 

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An evaluation of how market segmentation approaches aid destination marketing (with Janet Hanlan and Don Fuller), Journal of Hospitality and Leisure Marketing (2006)

This paper examines techniques used to segment tourism markets and the associated problems of integrating...

 

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Destination decision making: the need for a strategic planning and management approach (with Janet Hanlan and Don Fuller), Tourism and Hospitality Planning & Development (2006)

The choice, consumption and later evaluation of destination experiences, is a complex and important area....

 

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Ecotourism enterprise and sustainable development in remote Indigenous communities in Australia (comm) (with Don Fuller and Julia Caldicott), International Journal of Environment, Workplace and Employment (2006)

Indigenous Australians suffer considerable social and economic disadvantage. The challenge for Indigenous communities is to...

 

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An exploratory investigation into e-tail image attributes important to repeat, internet savvy customers (with Stephen J. Kelly and Don Scott), Journal of Retailing and Consumer Services (2004)

This paper offers results from an exploratory study investigating e-tail store image attributes important to...

 

Occasional papers

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Destination decision making in tourism regions on Australia's east coast (with Don Fuller, Janet Hanlan, and Stephen Mason), Flinders Business School Research Paper Series (2007)

It is important to better understand the main drivers affecting the choice and later evaluation...

 

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The impact of the Coffs Harbour Education Campus on the Coffs Coast regional economy (Occasional paper) (with Don Fuller, Stephen Mason, and Tim Sutton), Center for Enterprise Development and Research Occasional paper (2007)

This paper examines the economic impact of the Coffs Harbour Education Campus (CHEC) on the...

 

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Destination choice - visitor behaviours in a coastal tourism destination on Australia’s east coast (Occasional paper) (with Don Fuller, Bruce Armstrong, Janet Hanlan, Stephen Mason, and Johan Richard Edelheim), Center for Enterprise Development and Research, Occasional Paper (2005)
 

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Destination decision making and consumer demands: identifying critical factors (with Janet Hanlan and Don Fuller), Development and Research Occasional paper (2005)

The choice, consumption and later evaluation of destination experiences, is a complex and important area....

 

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Destination decision making and consumer demands: identifying critical factors (Occasional paper) (with Janet Hanlan and Don Fuller), Development and Research Occasional paper (2005)

The choice, consumption and later evaluation of destination experiences, is a complex and important area....

 

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Market segmentation approaches: do they benefit destination marketers? (with Don Fuller and Janet Hanlan), Center for Enterprise Development and Research Occasional Paper (2005)

Market segmentation aims to divide markets comprised of individuals into groups whose characteristics are relatively...

 

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The travel destination decision process and the relevance of segmentation studies to the marketing of regional tourism destinations in an Australian context (with Janet Hanlan and Don Fuller), Center for Enterprise Development and Research Occasional Paper (2005)

This paper commences with an examination of a number of approaches to understanding the complex...

 

Theses

Conference publications

Service design as collaborative activity: what is the role of the customer? (with Jakob Trischler), Australia New Zealand Marketing Academy Conference 2012 (2012)

Drawing upon developments in design, marketing theory and the service literature, service design reordered its...

 

An exploratory investigation into attributes of destination competiveness: a consumer perspective, Competition and collaboration between regional tourism destinations: 16th Asia Pacific Tourism Association (APTA) Annual Conference (2010)
 

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Higher education branding: importance of and differences between private and public university students’ views (with Deborah F. Spake, Eileen Wall Mullen, and Matthew Joseph), Marketing Management Association 2010 Fall Educators’ Conference Proceedings (2010)

With intense competition in higher education for qualified students and a slowdown in the global...

 

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Linking destination competitiveness and destination development: findings from a mature Australian tourism destination (with Carmen Cox), Travel and Tourism Research Association (TTRA) European Chapter Conference: Competition in tourism: business and destination perspectives (2008)

Whilst the study of tourism destination competitiveness continues to gain interest amongst tourism researchers (Evans,...

 

Principal factors contributing to the competitiveness of tourism destinations at varying stages of development (with Carmen Cox), Proceedings of Tourism and Hospitality Research, Training and Practice: “Where the 'bloody hell' are we?”: 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (2008)
 

Size does matter: training and service quality in small to medium Australian regional hospitality firms (with Grant Cairncross and Lucinda Hutchinson), 22nd ANZAM Conference 2008: Managing in the Pacific Century (2008)

There is little doubt that small and medium sized enterprises dominate the Australian hospitality sector,...

 

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Destination choice - visitor behaviours in a coastal tourism destination on Australia’s east coast (with Don Fuller, Janet Hanlan, Stephen Mason, and D Bruce Armstrong), 2nd International Conference on Destination Branding and Marketing (2007)

It is important to better understand the main drivers affecting the choice and later evaluation...

 

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Enhancing service quality and firm competitiveness within the tourism sector (with Don Fuller and Janet Hanlan), Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (2006)

High standards of service delivery within tourism organisations have become increasingly important for those choosing...

 

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Segmenting tourism markets: a critical review (with Janet Hanlan and Don Fuller), Council for Australian University Tourism and Hospitality Education (CAUTHE) Conference (2006)

Destination marketing practitioners and academics have viewed the practice of segmenting tourism markets as a...

 

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Electronic retail (e-tail) image components and their association with variety seeking and avid shoppers (with Stephen J. Kelly and Don Scott), Australian and New Zealand Marketing Academy Conference (2002)

An examination of image attributes important to on-line customers of a major Australian retailer identified...

 

Reports

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The economic value of Southern Cross University on the Coffs Coast region economy: an input-output analysis (with Lucy Walsh, Jeremy Buultjens, and Stephen Mason), Report no. 5, Regional Futures Institute, Southern Cross University (Tweed Gold Coast Campus) (2009)
 

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The economic value of Southern Cross University on the Lismore region economy: an input-output analysis (with Lucy Walsh, Jeremy Buultjens, and Stephen Mason), Report no. 4, Regional Futures Institute, Southern Cross University (Tweed Gold Coast Campus) (2009)
 

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The economic value of Southern Cross University on the Tweed-Gold Coast economy: an input-output analysis (with Jeremy Buultjens, Lucy Walsh, and Stephen Mason), Report no. 1, Regional Futures Institute, Southern Cross University (Tweed Gold Coast Campus) (2009)
 

Australian Regional Tourism Convention, Norfolk Island: overview of findings: Destination Workshops (with Meredith Lawrence), Australian Regional Research Tourism Centre & Norfolk Island Tourism (2006)
 

Strategic business planning - workshops and strategy formulation (with Don Fuller), South West Rocks Country Club (2006)
 

The economic value of community facilities projects to the Coffs Coast Regional economy: a regional input-output analysis (with Stephen Mason), Economic Development Unit, Coffs Harbour City Council (2006)
 

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The economic value of Southern Cross University campuses to their regional economies: a campus-based input-output analysis (with Don Fuller), Centre for Enterprise Development and Research07 (2006)

This paper examines the economic impact of the three main regional campuses of Southern Cross...

 

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Coffs Coast visitor survey (with D Bruce Armstrong, Stephen Mason, Don Fuller, and Johan Richard Edelheim), Coffs Coast Tourism Association (2005)
 

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The value of the Coffs Harbour Education Campus to the Coffs Coast regional economy: a regional input-output analysis (with Tim Sutton, Don Fuller, and Stephen Mason), Coffs Harbour Education Campus (2005)

This paper examines the economic impact of the Coffs Harbour Education Campus (CHEC) on the...