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It is accepted that effective marketing is an important feature of successful tourism destinations and...
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The incorporation of training procedures, both formal and informal, within hospitality firms is recognised as...
Significant challenges exist for Indigenous people in identifying suitable economic and commercial development opportunities directed...
The main aim of this conceptual paper is to propose means of extending current theoretical...
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This paper examines the economic impact of the Coffs Harbour Education Campus (CHEC) on the...
This paper examines techniques used to segment tourism markets and the associated problems of integrating...
The choice, consumption and later evaluation of destination experiences, is a complex and important area....
Indigenous Australians suffer considerable social and economic disadvantage. The challenge for Indigenous communities is to...
This paper offers results from an exploratory study investigating e-tail store image attributes important to...
It is important to better understand the main drivers affecting the choice and later evaluation...
Market segmentation aims to divide markets comprised of individuals into groups whose characteristics are relatively...
This paper commences with an examination of a number of approaches to understanding the complex...
Drawing upon developments in design, marketing theory and the service literature, service design reordered its...
With intense competition in higher education for qualified students and a slowdown in the global...
Whilst the study of tourism destination competitiveness continues to gain interest amongst tourism researchers (Evans,...
There is little doubt that small and medium sized enterprises dominate the Australian hospitality sector,...
High standards of service delivery within tourism organisations have become increasingly important for those choosing...
Destination marketing practitioners and academics have viewed the practice of segmenting tourism markets as a...
An examination of image attributes important to on-line customers of a major Australian retailer identified...
This paper examines the economic impact of the three main regional campuses of Southern Cross...