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The influence of children in the family purchase decision process: a cross-cultural comparison

Simon J. Pervan, Southern Cross University
Christina CK Lee, University of Auckland

Suggested Citation

Pervan, SJ & Lee, CKC 1997, 'The influence of children in the family purchase decision process: a cross-cultural comparison', paper presented to the Eighth Biennial World Marketing Congress, Kuala Lumpur, Malaysia, 23-27 June.



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