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An index of customer citizenship behavior: an exploratory study

Liliana L. Bove, University of Melbourne
Nicola L. Robertson, La Trobe University
Simon J. Pervan, Southern Cross University

Suggested Citation

Bove, LL, Robertson, NL & Pervan, SJ 2003, 'An index of customer citizenship behavior: an exploratory study', paper presented to the American Marketing Association (AMA) ServSIG Services Research Conference, Reims, France, 12-14 June.



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