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Interpreting value in relationship marketing: a social exchange theory perspective

Simon J. Pervan, Southern Cross University
Lester W. Johnson, University of Melbourne

Suggested Citation

Pervan, SJ & Johnson, LW 2002, 'Interpreting value in relationship marketing: a social exchange theory perspective', International Quarterly Journal of Marketing, vol. 2, no. 1-4, pp. 21-33.



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