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From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations

Stacey B. Hills, Utah State University
Shikhar Sarin, Boise State University

Suggested Citation

Stacey B. Hills and Shikhar Sarin. "From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations" Journal of Marketing Theory and Practice 11.3 (2003): 13-24.
Available at: http://works.bepress.com/shikhar_sarin/8