"Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study" by Shikhar Sarin

Article

Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study

Journal of Personal Selling and Sales Management (2010)

Shikhar Sarin, Boise State University
Trina Sego, Boise State University
Ajay K. Kohli, Georgia Institute of Technology - Main Campus
Goutam Challagalla, Georgia Institute of Technology - Main Campus

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Disciplines

Business

Publication Date

Spring 2010

Citation Information

Shikhar Sarin, Trina Sego, Ajay K. Kohli and Goutam Challagalla. "Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study" Journal of Personal Selling and Sales Management Vol. 30 Iss. 2 (2010)
Available at: http://works.bepress.com/shikhar_sarin/5/