Shikhar Sarin

Boise State University

Kirk and Marsha Smith Professor of Marketing, Department of Marketing and Finance

Expertise

Marketing Strategy
New Product Development
Marketing of High-Tech Products
E-Commerce/E-Business

Courses/Seminars

Marketing of High-Tech Products
Internet Marketing/Marketing and the World Wide Web
Business Perspectives
New Product Development and Management
Marketing Research
Consumer Behavior

Honors & Awards

2009 Boise State University Office of Research Administration Grant
2009 Guest Editor – Journal of Product Innovation Management
2008 - Present Kirk and Marsha Smith Professorship
2008 Guest Co-Editor - Industrial Marketing Management
2004 Presidential Research and Scholarship Award

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An Introduction to the Special Issue on Marketing of High-Technology Products, Services and Innovations

Shikhar Sarin
Jakki Mohr

Article comments

This is an author-produced, peer-reviewed version of this article. The final, definitive version of this document can be found online in Industrial Marketing Management (doi: 10.1016/j.indmarman.2008.04.011 ) published by Elsevier Inc. Copyright restrictions may apply.

Suggested Citation

Shikhar Sarin and Jakki Mohr. "An Introduction to the Special Issue on Marketing of High-Technology Products, Services and Innovations," (2008), Industrial Marketing Management. Available at: http://works.bepress.com/shikhar_sarin/4

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Selected Works of Shikhar Sarin