'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'
Abstract
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
Suggested Citation
Shikhar Sarin. "'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'" Wiley International Encyclopedia of Marketing. Ed. Jagdish Sheth and Naresh Malhotra. Chichester, West Sussex, U.K.: Wiley, 2011.