Shikhar Sarin is the Kirk and Marsha Smith Professor of Marketing at the College of
Business and Economics at Boise State University. Dr. Sarin, who holds bachelor’s and
master’s degrees in electrical engineering and a Ph.D. in marketing. He is recognized
worldwide as an expert in high-tech markets and new product development. 

In addition to his extensive publishing activities, Dr. Sarin serves on the editorial
review boards of Industrial Marketing Management, Journal of Product Innovation
Management, and Technological Forecasting and Social Change. He served as guest editor
for special issues of Industrial Marketing Management (2008) and the Journal of Product
Innovation Management (2009). 

Dr. Sarin has provided executive education programs and consulted extensively. He has
taught courses at the undergraduate, graduate and doctoral levels, and has directed two
award winning Ph.D. dissertations.

Selected Recent Publications

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Drucker's Insights on Market Orientation and Innovation: Implications for Emerging Areas in High-Technology Marketing (with Jakki J. Mohr), Journal of the Academy of Marketing Science (2009)
In 1954, Drucker boldly declared that organizations have only two basic functions, marketing and innovation....
 

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Taking Stock and Looking Ahead: An Introduction to the Special Issue on New Product Development Teams, Journal of Product Innovation Management (2009)
 

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First Among Equals: The Effect of Team Leader Characteristics on the Internal Dynamics of Cross-Functional Product Development Teams (with Gina Colarelli O’Connor), Journal of Product Innovation Management (2009)
Drawing upon the Path-Goal Theory of leadership, this study examines the effect of team leader...
 

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An Introduction to the Special Issue on Marketing of High-Technology Products, Services and Innovations (with Jakki Mohr), Industrial Marketing Management (2008)