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Monthly Website Reports (Archive)
(2017)
  • Sherry Buchanan, Portland State University
Abstract
The monthly website report starts out each month with a “Looking to the Horizon” section intended to frame our work in a larger context by showcasing articles on usability and emerging technology, as well as notable library websites. The reports highlight statistics from Google Analytics and include a “Special Focus” section to share unique information with colleagues. We include a percentage of change chart to demonstrate usage increases or decreases to our websites (our WordPress site is one of several Google Analytics properties). When sharing traffic data, we include graphs and compare the current month with the same month of the prior year. Additionally, we highlight our top ten web pages and provide the following charts: traffic types, browsers, desktop/mobile, unique pageviews, new & returning visitors, bounce rate and session duration graphs, with definitions as the end of the report. Valuable information is gained from this report and the information feeds data-driven decisions. We share this report with library staff, and we ask for feedback. In 2017, the report became quarterly. After March 2017, the reports were created using Google Data Studio, a beta tool, required for download.
Keywords
  • usability,
  • library technologies,
  • universal design
Publication Date
2017
Citation Information
Sherry Buchanan. "Monthly Website Reports (Archive)" (2017)
Available at: http://works.bepress.com/sherrybuchanan/28/
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-SA International License.