Article
Donor Recognition and Cultivation Through the Use of Digital Bookplates
Journal of Library Innovation
(2012)
Abstract
A digital bookplate program that recognizes all levels of gifts provides the library fundraiser with a flexible platform from which to steward and cultivate donors. Digital bookplates can be used to recognize donations to library priorities beyond collections and are a useful tool for establishing collaborative relationships with other campus fundraising units. As libraries move further into the digital world, digital bookplates provide new opportunities for donor engagement.
Keywords
- Academic libraries,
- university,
- development,
- recognition,
- cultivation,
- stewardship,
- legacy,
- tributes,
- honour
Publication Date
2012
Publisher Statement
©2012, S. Foster, J. Robinson. Journal of Library Innovation is an open access journal. Authors retain the copyright to their work under the terms of the following Creative Commons license: Attribution-Noncommercial-No Derivative Works 3.0 (United States) http://creativecommons.org/licenses/by-nc-nd/3.0/us/
Citation Information
Sherry Foster and Jennifer Robinson. "Donor Recognition and Cultivation Through the Use of Digital Bookplates" Journal of Library Innovation 3.2 (2012): 43-49.