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Caught in the Web: An Exploration Study of University Athletic Program Websites Communication of Trademark Rights and Licensing Policy

Sheranne Fairley, University of Massachusetts - Amherst
M. Groza
S. McKelvey, University of Massachusets - Amherst

Suggested Citation

Sheranne Fairley, M. Groza, and S. McKelvey. "Caught in the Web: An Exploration Study of University Athletic Program Websites Communication of Trademark Rights and Licensing Policy" Journal of Legal Aspects of Sports 20.1 (2010): 1-34.



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