Shannon C. Kelly, M.S.Ed, is a higher education and social media professional. She
specializes in these areas linked by their cutting edge and innovative qualities. Her
goal is to help others navigate each as they relate to their career and organization, as
well as share diverse resources and opinions. 

She presents workshops and advises individuals on personal branding, in addition to
management of social media platforms. For the past several years, she has consulted with
colleges and universities in the states and abroad to aid development of their social
media strategy for student services and institutional branding. In June 2012, Shannon
received the National Association of Colleges & Employers (NACE) award for Innovation
Excellence in Technology for her Day in the Life program on Twitter, @PennCareerDay. 

Shannon received her Bachelors in Sociology from University of Massachusetts-Amherst
(2006) and M.S.Ed in Higher Education Management from University of Pennsylvania (2011). 

This portfolio is an opportunity to showcase her work and connect with others.

Higher Education and Social Media

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Status update: actively engaging our friends (with Alan Ruby), Times Higher Education (2012)

Social media do not wait for the communications office to open - but do offer...

 

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University Brands in a 21st Century World: What You Need to Know About Social Media (with Alan Ruby), Organisation for Economic Co-operation and Development Education Today Blog (2010)

This article discusses the changing environment of institutional branding in higher education due to social...

 

Design

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Review of HUGE, Inc.'s Website (2012)

A review of HUGE, Inc.'s website based on elements of good design and the concept...

 

Website

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Knowledge and Innovation Exploration (2012)

This website was designed as central hub for various resources on social media and higher...

 

Blog

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Social @ Edu (2012)

A blog designed to present new eyes and a new perspective on higher education and...

 

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The Knowledge and Innovation Associate (2012)

knowledge. innovation. these two areas define my work in higher education and social media. they...

 

Multimedia Projects

iMovie (2012)
 

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Review of Pinterest on Screenr (2012)

A screencast on how to set up an account on Pinterest, as well as leverage...