The Economic and Marketing Challenges of Horticultural Biotechnology

Steven E. Sexton, University of California - Berkeley
David Zilberman, University of California, Berkeley

Abstract

As the world debates the risks and benefits of plant biotechnology, the proportion of the global area of transgenic field crops has increased every year, and the safety and value continues to be demonstrated. Yet, despite the success of transgenic field crops, the commercialization of transgenic horticultural crops (vegetables, fruits, nuts, and ornamentals) has lagged far behind. Transgenic Horticultural Crops: Challenges and Opportunities examines the challenges for the creation and commercialization of horticultural biotechnology and identifies opportunities, strategies, and priorities for future progress.