The Economic and Marketing Challenges of Horticultural Biotechnology
As the world debates the risks and benefits of plant biotechnology, the proportion of the global area of transgenic field crops has increased every year, and the safety and value continues to be demonstrated. Yet, despite the success of transgenic field crops, the commercialization of transgenic horticultural crops (vegetables, fruits, nuts, and ornamentals) has lagged far behind. Transgenic Horticultural Crops: Challenges and Opportunities examines the challenges for the creation and commercialization of horticultural biotechnology and identifies opportunities, strategies, and priorities for future progress.
Steven E. Sexton and David Zilberman. "The Economic and Marketing Challenges of Horticultural Biotechnology" Transgenic Horticultural Crops: Challenges and Opportunities. Ed. Beiquan Mou and Ralph Scorza. Boca Raton, Florida: CRC Press, 2011.