No subject area
Does water context influence behaviour and attitudes to water conservation? (with M Gilbertson and A Hurlimann), Faculty of Commerce - Papers (2011)
Many rural and urban areas around the world are facing challenges to the supply of...
Key drivers of airline loyalty (with Klaus Grabler, Bettina Grun, and Anna Kulnig), Faculty of Commerce - Papers (2011)
This study investigates drivers of airline loyalty. It contributes to the body of knowledge in...
Quick, simple and reliable : forced binary survey questions (with Bettina Grün and Friedrich Leisch), International journal of market research (2011)
Consumers are increasingly saturated by market research which leads to decreasing response rates and an...
Self-congruity and volunteering : a multi-organisation comparison (with M. Randle), European journal of marketing (2011)
- Purpose: To examine: (1) if individuals who prefer different volunteering organisations have different self-concepts;...
Three good reasons NOT to use factor-cluster segmentation (with Bettina Grun), Faculty of Commerce - Papers (2011)
Market segmentation is very popular both in tourism industry and among tourism researchers. Tourism industry...
Three good reasons NOT to use five and seven point Likert items (with Bettina Grun, Friedrich Leisch, and John Rossiter), Faculty of Commerce - Papers (2011)
One of the main sources of knowledge development in tourism has been survey research. Through...
Voluntary relocation - an exploration of Australian attitudes in the context of drought, recycled and desalinated water (with Anna Hurlimann), Faculty of Commerce - Papers (2011)
Throughout history settlements have been abandoned due to lack of water. Such a fate is...
What affects public acceptance of recycled and desalinated water? (with Anna Hurlimann and Bettina Grun), Faculty of Commerce - Papers (2011)
This paper identifies factors that are associated with higher levels of public acceptance for recycled...
Acceptance of water alternatives in Australia (with A. Hurlimann), Faculty of Commerce - Papers (2010)
In a nationally representative study with a sample size of 1495, Australian residents were asked...
An initial empirical guide to translating between different answer formats (with B. Grun and J. R. Rossiter), Faculty of Commerce - Papers (2010)
Surveys research remains the most popular source of market knowledge. Yet, there is not one...
Australians' water conservation behaviours and attitudes (with Anna Hurlimann), Faculty of Commerce - Papers (2010)
The Australian water crisis can be addressed in many ways: ranging from increasing water conservation...
Australians' Water Conservation Behaviours and Attitudes (with A. Hurlimann), Faculty of Commerce - Papers (2010)
The Australian water crisis can be addressed in many ways: ranging from increasing water conservation...
Desalinated Versus Recycled Water – What Does the Public Think? (with A. Hurlimann), Faculty of Commerce - Papers (2010)
A survey study was conducted with 1495 Australians asking them about their likelihood of using...
Different Tourists - Different Perceptions of Different Cities Consequences for Destination Image Measurement and Strategic Destination Marketing (with T. Huybers), Faculty of Commerce - Papers (2010)
A destination marketing organization is charged with the task of convincingly appealing to potential visitors...
Evaluation of Structure and Reproducibility of Cluster Solutions Using the Bootstrap (with F. Leisch), Faculty of Commerce - Papers (2010)
Segmentation results derived using cluster analysis depend on (1) the structure of the data and...
Evaluation of structure and reproducibility of cluster solutions using the bootstrap (with Friedrich Leisch), Faculty of Commerce - Papers (2010)
Segmentation results derived using cluster analysis depend on (1) the structure of the data and...
Identifying tourists with smaller environmental footprints, Faculty of Commerce - Papers (2010)
This paper identifies which information about tourists serves as the best predictor of their pro-environmental...
Short haul city travel is truly environmentally sustainable (with Katrina Matus and Christian Laesser), Faculty of Commerce - Papers (2010)
With rising interest in and concern about climate change and environmental sustainability, and the significance...
Short haul city travel is truly environmentally sustainable Tourism Management (with C. Laesser and K. Matus), Faculty of Commerce - Papers (2010)
With rising interest in and concern about climate change and environmental sustainability, and the significance...
The effect of information on public acceptance - The case of water from alternative sources (with A. Hurlimann and L. D. Nghiem), Faculty of Commerce - Papers (2010)
This study aims to provide conclusive evidence that information about water from alternative sources increases...
When Public Opposition Defeats Alternative Water Projects - the Case of Toowoomba Australia (with A. Hurlimann), Faculty of Commerce - Papers (2010)
Located approximately 100km west of Brisbane, Toowoomba is home to approximately 95,000 people. Surface water...
Desalinated versus recycled water — public perceptions and profiles of the accepters (with A. I. Schäfer), Faculty of Commerce - Papers (2009)
Many countries’ water resources are limited in both quantity and quality. While engineering solutions can...
Beyond ecotourism: the environmentally responsible tourist in the general travel experience (with Patrick Long), Faculty of Commerce - Papers (2009)
A shift of attention from the dominant product-orientation in environmentally sustainable tourism to a demand-orientation...
Beyond ecotourism: the environmentally responsible tourist in the general travel experience (with Patrick Long), Faculty of Commerce - Papers (2009)
A shift of attention from the dominant product-orientation in environmentally sustainable tourism to a demand-orientation...
Can Australian Universities take measures to increase the lecture attendance of Marketing students? (with Wilma Vialle, Sebastian Kaiser, and Katrina Matus), Faculty of Commerce - Papers (2009)
Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very...
Can Australian Universities take measures to increase the lecture attendance of Marketing students? (with Wilma Vialle, Sebastian Kaiser, and Katrina Matus), Faculty of Commerce - Papers (2009)
Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very...
Converting Business Travellers to Leisure Travellers (with G. Kerr and K. Lazarevski), Faculty of Commerce - Papers (2009)
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
Converting business travellers to leisure travellers (with Gregory M. Kerr and Katie Lazarevski), Faculty of Commerce - Papers (2009)
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
Converting business travellers to leisure travellers (with Gregory M. Kerr and Katie Lazarevski), Faculty of Commerce - Papers (2009)
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
Does cultural background affect volunteering behavior? (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
The purpose of this qualitative investigation is to help nonprofit organizations which rely heavily on...
Does cultural background affect volunteering behavior? (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
The purpose of this qualitative investigation is to help nonprofit organizations which rely heavily on...
Does one size fit all? The suitability of answer formats for different constructs measured (with B. Grün), Faculty of Commerce - Papers (2009)
Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural...
Does One Size Fit All? The Suitability of Answer Formats for Different Constructs Measured (with Bettina Grun), Faculty of Commerce - Papers (2009)
Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural...
Does one size fit all? The suitability of answer formats for different constructs measured (with B. Grün), Faculty of Commerce - Papers (2009)
Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural...
Does One Size Fit All? The Suitability of Answer Formats for Different Constructs Measured (with Bettina Grun), Faculty of Commerce - Papers (2009)
Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural...
Drinking water from alternative water sources: differences in beliefs, social norms and factors of perceived behavioural control across eight Australian locations (with Anna Hurlimann), Faculty of Commerce - Papers (2009)
Australia is facing serious challenges in the management of water in various urban and regional...
Drinking water from alternative water sources: differences in beliefs, social norms and factors of perceived behavioural control across eight Australian locations (with Anna Hurlimann), Faculty of Commerce - Papers (2009)
Australia is facing serious challenges in the management of water in various urban and regional...
Environmentally friendly behavior - can heterogeneity among individuals and contexts/environments be harvested for improved sustainable management? (with Bettina Grun), Faculty of Commerce - Papers (2009)
The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention...
Environmentally friendly behavior - can heterogeneity among individuals and contexts/environments be harvested for improved sustainable management? (with Bettina Grun), Faculty of Commerce - Papers (2009)
The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention...
Marketing in non-profit organizations : an international perspective (with K. Lazarevski), Faculty of Commerce - Papers (2009)
Purpose – This study tests three hypotheses: (1) that non-profit organizations follow a customer-centered approach...
Marketing in non-profit organizations : an international perspective (with K. Lazarevski), Faculty of Commerce - Papers (2009)
Purpose – This study tests three hypotheses: (1) that non-profit organizations follow a customer-centered approach...
Measuring Segment Attractiveness (with K. Lazarevski), Faculty of Commerce - Papers (2009)
Market segmentation has been widely employed to give tourism destination planners market understanding, identify attractive...
Measuring segment attractiveness (with Katie Lazarevski), Faculty of Commerce - Papers (2009)
Market segmentation has been widely employed to give tourism destination planners market understanding, identify attractive...
Measuring segment attractiveness (with Katie Lazarevski), Faculty of Commerce - Papers (2009)
Market segmentation has been widely employed to give tourism destination planners market understanding, identify attractive...
Methodological reasons for the theory/practice divide in market segmentation (with Katie Lazarevski), Faculty of Commerce - Papers (2009)
A theory/practice divide exists in market segmentation. The main reasons are the focus of academic...
Methodological reasons for the theory/practice divide in market segmentation (with Katie Lazarevski), Faculty of Commerce - Papers (2009)
A theory/practice divide exists in market segmentation. The main reasons are the focus of academic...
Not just any volunteers: segmenting the market to attract the high contributors (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use...
Not just any volunteers: segmenting the market to attract the high contributors (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use...
ONLINE VERSUS PAPER: Format effects in tourism surveys (with C. Laesser and K. Matus), Faculty of Commerce - Papers (2009)
The popularity of online surveys is rising, yet the validity of survey data collected online...
Response Style Contamination of Student Evaluation Data (with Bettina Grun), Faculty of Commerce - Papers (2009)
Student evaluation surveys provide instructors with feedback regarding development opportunities and they form the basis...
Response Style Contamination of Student Evaluation Data (with Bettina Grun), Faculty of Commerce - Papers (2009)
Student evaluation surveys provide instructors with feedback regarding development opportunities and they form the basis...
Self-congruity theory in volunteering (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
According to self-congruity theory, people prefer brands that they associate with a set of personality...
Self-congruity theory in volunteering (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
According to self-congruity theory, people prefer brands that they associate with a set of personality...
Strings Attached: New Public Management, Competitive Grant Funding and Social Capital (with H. Irvine and K. Lazarevski), Faculty of Commerce - Papers (2009)
This paper first investigates the impact of New Public Management (NPM) practices, particularly competitive grant...
Tourism segmentation by consumer-based variables (with B. Kemp), Faculty of Commerce - Papers (2009)
The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is...
Understanding behaviour to inform water supply management in developed nations - A review of literature, conceptual model and research agenda (with Anna Hurlimann and Petra Meyer), Faculty of Commerce - Papers (2009)
Water is a scarce resource in many parts of the developed world. Two solutions are...
Understanding behaviour to inform water supply management in developed nations - A review of literature, conceptual model and research agenda (with Anna Hurlimann and Petra Meyer), Faculty of Commerce - Papers (2009)
Water is a scarce resource in many parts of the developed world. Two solutions are...
Understanding the Australian volunteering market: A basis for behavioural change and a sustainable future (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need...
Understanding the Australian volunteering market: A basis for behavioural change and a sustainable future (with Melanie J. Randle), Faculty of Commerce - Papers (2009)
The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need...
Tourist segment compatibility (with K. Lazarevski), Faculty of Commerce - Papers (2008)
Although market segmentation is used extensively by tourism researchers and industry, the problem of possible...
Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors (with M. Randle and S. Dolnicar), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
Growing competition in the third sector has resulted in non-profit organisations making more sophisticated use...
Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors (with Melanie J. Randle), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
Growing competition in the third sector has resulted in non-profit organisations making more sophisticated use...
The low stability of brand-attribute associations is partly due to measurement factors (with S. Dolnicar and J. R. Rossiter), Faculty of Commerce - Papers (2008)
Using an experiment built into a longitudinal survey, we demonstrate that the low stability of...
The low stability of brand-attribute associations is partly due to measurement factors (with J. R. Rossiter), Faculty of Commerce - Papers (2008)
Using an experiment built into a longitudinal survey, we demonstrate that the low stability of...
Mission or money? Competitive challenges facing public sector nonprofit organisations in an institutionalised environment. (with H. Irvine and K. Lazarevski), Faculty of Commerce - Papers (2008)
This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer organisations,...
Assessing the prerequisite of successful CSR implementation: Are consumers aware of CSR initiatives? (with S. Dolnicar and A. Pomering), Faculty of Commerce - Papers (2008)
Corporate social responsibility has received a large amount of research attention over the last decade....
Assessing the prerequisite of successful CSR implementation: Are consumers aware of CSR initiatives? (with A. Pomering), Faculty of Commerce - Papers (2008)
Corporate social responsibility has received a large amount of research attention over the last decade....
Tourism and discretionary income allocation. Heterogeneity among households (with G. L. Crouch, T. Devinney, T. Huybers, J. J. Louvieree, and H. Oppewal), Faculty of Commerce - Papers (2008)
Tourism expenditures have been much researched in the past: at the aggregate level to evaluate...
Are Green Tourists a managerially useful target segment? (with S. Dolnicar and K. Matus), Faculty of Commerce - Papers (2008)
Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet...
Are Green Tourists a managerially useful target segment? (with K. Matus), Faculty of Commerce - Papers (2008)
Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet...
Challenging “Factor Cluster Segmentation” (with B. Grün), Faculty of Commerce - Papers (2008)
The concept of market segmentation has been widely accepted and warmly embraced both by tourism...
Challenging “Factor Cluster Segmentation” (with B. Grün), Faculty of Commerce - Papers (2008)
The concept of market segmentation has been widely accepted and warmly embraced both by tourism...
Cross-Cultural Comparisons of Tourist Satisfaction: Assessing Analytical Robustness, Faculty of Commerce - Papers (2008)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic to cross-cultural...
Environment-friendly Tourists: What Do We Really Know About Them? (with S. Dolnicar, G. I. Crouch, and P. Long), Faculty of Commerce - Papers (2008)
Sustainable tourism and ecotourism have now been researched in depth for some years. This paper...
Environment-friendly Tourists: What Do We Really Know About Them? (with G. I. Crouch and P. Long), Faculty of Commerce - Papers (2008)
Sustainable tourism and ecotourism have now been researched in depth for some years. This paper...
Pinpointing suitable 'direct service' volunteers (with Melanie J. Randle), Faculty of Commerce - Papers (2008)
Volunteering managers are challenged with finding individuals who are interested in performing a broad range...
Segmenting tourists based on satisfaction and satisfaction patterns (with H. Le), Faculty of Commerce - Papers (2008)
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet,...
The relationship between grant funding and administrative capabilities in public sector nonprofit organizations: The case of Bushcare NSW (with K. Lazarevski and H. Irvine), Faculty of Commerce - Papers (2008)
Research into nonprofit organizations abounds, but not much is known about public sector nonprofit organizations....
Expanding the Pool of Volunteers: Enticing Ethnic Minorities to Become More Involved (with M. Randle), Faculty of Commerce - Papers (2007)
In Australia the value of volunteering runs into the tens of billions of dollars each...
An Investigation of Tourists’ Patterns of Obligation to Protect the Environment (with F. Leisch), Faculty of Commerce - Papers (2007)
Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number...
The Effect of Funding Changes on Public Sector Non-Profit Organisations: The Case of Bushcare NSW (with K. Lazarevski, H. Irvine, and S. Dolnicar), Faculty of Commerce - Papers (2007)
Research into non-profit organisations abounds, but public sector non-profit organisations have been neglected. Recent funding...
The Effect of Funding Changes on Public Sector Non-Profit Organisations: The Case of Bushcare NSW (with Katie Lazarevski and H. J. Irvine), Faculty of Commerce - Papers (2007)
Research into non-profit organisations abounds, but public sector non-profit organisations have been neglected. Recent funding...
Selective marketing for environmentally sustainable tourism (with S. Dolnicar and F. Leisch), Faculty of Commerce - Papers (2007)
The natural environment represents the main resource for many tourism destinations and tourists are increasingly...
What Moves Which Volunteers to Donate Their Time? An Investigation of Psychographic Heterogeneity Among Volunteers in Australia (with M. Randle), Faculty of Commerce - Papers (2007)
Six psychographic segments of volunteers in Australia are constructed on the basis of their volunteering...
Segmenting the Volunteer Market: Learnings from an Australian Study (with M. Randle and B. Grun), Faculty of Commerce - Papers (2007)
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It...
Tourism And Discretionary Income Allocation - Heterogeneity Among Households (with G. I. Crouch, T. Devinney, T. Huybers, J. Louviere, and H. Oppewal), Faculty of Commerce - Papers (2007)
Tourism expenditures have been much researched in the past: at the aggregate level to evaluate...
How constrained a response: A comparison of binary, ordinal and metric answer formats (with B. Grun), Faculty of Commerce - Papers (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results...
Harvesting Micro-Geographic Heterogeneity to Increase Community Acceptance of Tourism (with S. Dolnicar, G. Kerr, and K. Lazarevski), Faculty of Commerce - Papers (2007)
Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a...
Harvesting Micro-Geographic Heterogeneity to Increase Community Acceptance of Tourism (with G. Kerr and K. Lazarevski), Faculty of Commerce - Papers (2007)
Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a...
Accepted Standards Undermining the Validity of Tourism Research, Faculty of Commerce - Papers (2007)
This paper draws attention to accepted measurement and research method standards in empirical research on...
A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing (with Y. Jordaan), Faculty of Commerce - Papers (2007)
Marketing communications media technologies have the potential to be intrusive and influence consumers’ perceptions of...
Assessing Analytical Robustness in Cross-Cultural Comparisons (with B. Grun), Faculty of Commerce - Papers (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers...
Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism, Faculty of Commerce - Papers (2007)
Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve...
Beyond Ecotourism: The Environmentally Responsible Tourist in the General Travel Experience (with P. Long), Faculty of Commerce - Papers (2007)
A shift of attention from the dominant product-orientation in environmentally sustainable tourism to a demand-orientation...
Consumer response to corporate social responsibility initiatives: An investigation of two necessary awareness states (with A. Pomering), Faculty of Commerce - Papers (2007)
Consumers increasingly expect companies to make a broader contribution to society. The business benefits of...
"Crises" that scare tourists: Investigating tourists’ travel-related concerns, Faculty of Commerce - Papers (2007)
The importance of perceived risk by tourists – while first studied in the broader context...
Cross-cultural differences in survey response patterns , Faculty of Commerce - Papers (2007)
The existence of variable response styles represents a major threat to the correct interpretation of...
Desalination and Recycling: Australians raise health, environment and cost concerns (with A. Schafer), Faculty of Commerce - Papers (2007)
Different tourists – different perceptions of different places: Accounting for tourists’ perceptual heterogeneity in destination image measurement (with T. Huybers), Faculty of Commerce - Papers (2007)
We suggest that differences between tourists be evaluated as part of any destination image study....
Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment (with G. I. Crouch, H. Oppewal, T. Huybers, J. J. Louviere, and T. Devinney), Faculty of Commerce - Papers (2007)
Consumers’ decisions to spend money on tourism occur in the context of the other potential...
Double degrees: double the trouble or twice the return? (with A. Russell and M. Ayoub), Faculty of Commerce - Papers (2007)
Double degrees (also called joint or combined degrees) – programs of study combining two bachelor...
eCRM and Managerial Discretion (with T. Coltman), Faculty of Commerce - Papers (2007)
Most sectors of industry, commerce and government have reported variation in the performance payoff from...
Extending Rungie et al.’s model of brand image stability to account for heterogeneity (with B. Grun and J. Rossiter), Faculty of Commerce - Papers (2007)
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of...
Management Learning Exercise and Trainer’s Note for Market Segmentation in Tourism, Faculty of Commerce - Papers (2007)
Tourists are different. Tourists prefer different destinations, engage in different vacation activities and perceive different...
Market Segmentation in Tourism, Faculty of Commerce - Papers (2007)
Tourists are not all the same, they have different pictures of their ideal vacation. Tourists...
Nothing new in research on environmentally sustainable tourism? (with K. Matus), Faculty of Commerce - Papers (2007)
Sustainable tourism has become an area of great interest to both academia and industry over...
Nothing New in Research on Environmentally Sustainable Tourism? (with K. Matus), Faculty of Commerce - Papers (2007)
Sustainable tourism has become an area of great interest to both academia and industry over...
Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models. (with B. Grun), Faculty of Commerce - Papers (2007)
High quality image data on how consumers perceive brands is essential to make good brand...
The International Volunteering Market: Market Segments and Competitive Relations (with M. Randle), Faculty of Commerce - Papers (2007)
The number of nonprofit and social agencies relying on the help of volunteers has grown...
Travel Agency Marketing Strategy: Insights from Switzerland (with C. Laesser), Faculty of Commerce - Papers (2007)
This paper provides insight into alternative strategies for travel agencies in a matured travel market...
What Motivates Which Volunteers? Psychographic Heterogeneity Among Volunteers in Australia (with Melanie J. Randle), Faculty of Commerce - Papers (2007)
Six psychographic segments of volunteers in Australia are constructed on the basis of their volunteering...
Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (with B. Grun), Faculty of Commerce - Papers (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study....
Consumer Information Privacy: a Building Block for Marketing Leadership (with Y. Jordaan), Faculty of Commerce - Papers (2006)
Increasingly, violations of consumers’ personal information are altering the way consumers feel about divulging their...
Customers’ Sensitivity to Different Measures of Corporate Social Responsibility in the Australian Banking Sector (with A. Pomering), Faculty of Commerce - Papers (2006)
Corporate social responsibility (CSR) has received considerable research attention over the past several decades, including...
The limitations of consumer response to CSR: An empirical test of Smith's proposed antecedents (with A. Pomering), Faculty of Commerce - Papers (2006)
Despite an increase in consumer expectations for business to do more for society than deliver...
The User-Friendliness of Alternative Answer Formats (with B. Grun), Faculty of Commerce - Papers (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount...
Environmental Volunteers: Are They Driven By Altruism and a Strong Feeling of Regional Identity? (with M. Randle), Faculty of Commerce - Papers (2006)
The significant growth of the nonprofit sector in Australia has lead to increased competition between...
Who Donates Time to the Benefit of the Environment and Animal Rights? Profiling Volunteers from an International Perspective (with M. Randle), Faculty of Commerce - Papers (2006)
Despite increased competitive pressures in the volunteering industry, there remains a lack of studies which...
Are we drawing the right conclusions? The dangers of answer format effects in empirical tourism research, Faculty of Commerce - Papers (2006)
Empirical tourism research has a long history and empirically based findings represent an important component...
Are we drawing the right conclusions? The Dangers of Response Sets and Scale Assumptions in Empirical Tourism Research, Faculty of Commerce - Papers (2006)
Empirical tourism research has a long history and empirically based findings represent an important component...
Ascending Mount Kosciusko: An Exploration of Motivational Patterns (with T. J. Dickson), Faculty of Commerce - Papers (2006)
This paper explores what, if any, usable market segments exist within those tourists visiting Mt...
Choosing a primary school in Australia: eliciting choice-determining factors using the theory of planned behaviour (with E. Goh), Faculty of Commerce - Papers (2006)
Many studies have been conducted in the past to identify why parents choose certain school...
Data-driven Market Segmentation in Tourism – Approaches, Changes Over Two Decades and Development Potential, Faculty of Commerce - Papers (2006)
Market segmentation studies have become very common in tourism research. While the majority of studies...
Nature Conserving Tourists: The need for a broader perspective, Faculty of Commerce - Papers (2006)
The importance of environmental responsibility in tourism is widely accepted. Two main paradigms have emerged:...
Protecting Consumer Privacy in the Company’s Best Interest (with Y. Jordaan), Faculty of Commerce - Papers (2006)
The increasing use of consumer databases by companies has led to increased levels of concern...
Public perception of desalinated versus recycled water in Australia, Faculty of Commerce - Papers (2006)
Water resources are limited in both quantity and quality. In the continuum of the global...
Recycled water for consumer markets — a marketing research review and agenda (with C. Saunders), Faculty of Commerce - Papers (2006)
A review of past marketing-related research in the area of recycled water has been conducted....
Tourism Discretionary Spending Choice Behaviour (with G. Crouch), Faculty of Commerce - Papers (2005)
Studies of tourism demand are numerous. But studies of how consumers apportion discretionary resources to...
Fighting for Volunteers’ Time: Competition in the International Volunteering Industry (with M. Randle), Faculty of Commerce - Papers (2005)
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit...
Mimetic Marketing in Environmental Volunteering Organisations (with H. Irvine, K. Lazarevski, and M. Randle), Faculty of Commerce - Papers (2005)
The last decade has seen increased competition amongst voluntary organisations. This has resulted in a...
Launching Research: Experiences With and Achievements of a Research Mentoring Platform for Academic Women (with M. Barrett, M. Kaidonis, L. C. Moerman, M. Randle, and C. Wood), Faculty of Commerce - Papers (2005)
Due to the continuing under-representation of women in academic positions of higher rank, the Faculty...
To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions (with R. Freitag and M. Randle), Faculty of Commerce - Papers (2005)
A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and...
Should we still lecture or just post examination questions on the web? The nature of the shift towards pragmatism in undergraduate lecture attendance, Faculty of Commerce - Papers (2005)
An empirical study was conducted to gain understanding about the motivations of undergraduate students in...
Marketing Recycled Water: Review of Past Studies and Research Agenda (with C. Saunders), Faculty of Commerce - Papers (2005)
A review of past marketing-related research in the area of recycled water has been conducted....
Fear segments in tourism, Faculty of Commerce - Papers (2005)
This article proposes the investigation of fear segments in tourism. By doing so, a broadly...
Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society (with M. Randle), Faculty of Commerce - Papers (2005)
Contributing 42 billion dollars to the Australian economy annually, volunteering has become an industry of...
Delivering the Right Tourist Service to the Right People – A Comparison of Segmentation Approaches (with F. Leisch), Faculty of Commerce - Papers (2005)
Market segmentation has developed to become a generally accepted and widely applied concept in strategic...
Empirical market segmentation: What you see is what you get, Faculty of Commerce - Papers (2005)
The aim of the chapter is to discuss and illustrate different approaches taken in the...
Fighting For Volunteers' Time: Competition In The International Volunteering Industry (with M. Randle), Faculty of Commerce - Papers (2005)
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit...
Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments, Faculty of Commerce - Papers (2005)
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are grouped only...
New horses for old courses: Questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context (with G. I. Crouch, T. Devinney, T. Huybers, J. Louviere, and H. Oppewal), Faculty of Commerce - Papers (2005)
It seems a general belief that (1) sustainable tourism is supply-driven, and (2) sustainable tourists...
Research as praxis: a research mentoring platform for academic women (with M. A. Barrett, M. Kaidonis, L. C. Moerman, M. Randle, and C. Wood), Faculty of Commerce - Papers (2005)
In response to the continuing under-representation of women in academic positions of higher rank, the...
Research as praxis: a research mentoring platform for academic women (with M. A. Barrett, M. Kaidonis, L. C. Moerman, M. Randle, and C. Wood), Faculty of Commerce - Papers (2005)
In response to the continuing under-representation of women in academic positions of higher rank, the...
Understanding barriers to leisure travel - tourist fears as marketing basis, Faculty of Commerce - Papers (2005)
The usefulness of investigating fears tourists associate with leisure travel as basis for strategic and...
Marketing Research for Volunteering: A Research Agenda (with M. Randle), Faculty of Commerce - Papers (2004)
Contributing an estimated AUD42 billion dollars a year to the Australian economy and US150 billion...
eCRM Success and The Value of Managerial Discretion. (with T. Coltman), Faculty of Commerce - Papers (2004)
The performance payoff from electronic customer relationship management (eCRM) programs has become a growing concern...
What Makes Students Attend Lectures? The Shift Towards Pragmatism in Undergraduate Lecture Attendance, Faculty of Commerce - Papers (2004)
An empirical study was conducted to gain understanding about reasons for lecture attendance among undergraduate...
If You Don’t Need to Know, Don’t Ask! Does Questionnaire Length Dilute the Stability of Brand Images? (with M. Heindler), Faculty of Commerce - Papers (2004)
Brand image measurement is the most fundamental building block of strategic marketing decisions in branded...
Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required? (with B. Grun and F. Leisch), Faculty of Commerce - Papers (2004)
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van...
Applying City Perception Analysis (CPA) for Destination Positioning Decisions (with K. Grabler), Faculty of Commerce - Papers (2004)
Typically, the image of a destination is studied by questioning a sample of tourists about...
Beyond "Commensense segmentation" - A systematics of segmentation approaches in tourism, Faculty of Commerce - Papers (2004)
Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve...
Delivering the right tourist service to the right people - a comparison of segmentation approaches (with F. Leisch), Faculty of Commerce - Papers (2004)
Market segmentation has developed to become a generally accepted and widely applied concept in strategic...
Geographical or behavioural segmentation? The pros and cons for destination marketing (with F. Leisch), Faculty of Commerce - Papers (2004)
Market segmentation is a widely applied concept in destination management. Although the general trend in...
Insights into sustainable tourists in Austria: a data-based a priori segmentation approach, Faculty of Commerce - Papers (2004)
An excellent market-driven way to successfully implement sustainable tourism in a destination is to find...
No risk, no fun: The role of perceived risk in adventure tourism (with T. Dickson), Faculty of Commerce - Papers (2004)
There is a long tradition in tourism research to investigate the issue of perceived risk....
Profiling the One- and Two-star Hotel Guest for Targeted Segmentation Action: a Descriptive Investigation of Risk Perceptions, Expectations, Disappointments and Information Processing Tendencies, Faculty of Commerce - Papers (2004)
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient...
Risk perceptions, expectations, disappointments and information processing tendencies of one- and two star hotel guest – is there a market for low star hotel categories in Austria?, Faculty of Commerce - Papers (2004)
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient...
Segmenting Markets by Bagged Clustering (with F. Leisch), Faculty of Commerce - Papers (2004)
We introduce bagged clustering as a new approach in the field of post hoc market...
Strategic marketing, Faculty of Commerce - Papers (2004)
Marketing consists of a strategic - and an operational component. Strategic marketing forms the basis...
The Symptomatic Nature Of Past Destination Choice Among Surf Tourists (with M. Fluker), Faculty of Commerce - Papers (2004)
Surfing has developed to become a major industry, both within the leisure and the tourism...
Towards more thorough data-driven segmentation in tourism - a tracking framework for exploring segment development, Faculty of Commerce - Papers (2004)
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori...
Tracking data-driven market segments, Faculty of Commerce - Papers (2004)
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori...
Data-Driven Market Segmentation - A Structure-Based Conceptual Framework for Management Decision Support (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation increasingly uses homogeneous groups of consumers determined on the basis of empirical market...
Is Thinking Worthwhile? A Comparison of Corporate Segment Choice Strategies (with C. Buchta, R. Freitag, F. Leisch, D. Meyer, A. Mild, and M. Ossinger), Faculty of Commerce - Papers (2003)
The field of strategic marketing has long been identified as fruitful ground for gaining competitive...
The influence of interactions between market segmentation strategy and competition on organizational performance – a simulation study (with R. Freitag), Faculty of Commerce - Papers (2003)
A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and...
Development of a posteriori market segments over time - a tracking procedure (with F. Leisch), Faculty of Commerce - Papers (2003)
Segmentation has become a standard procedure in strategic marketing. A posteriori approaches are popular among...
Tracking positioning developments – perceptual changes in hair colorant positioning in Eastern Europe, Faculty of Commerce - Papers (2003)
Typically, changes in the perception of brand images are tracked on an attribute-to attribute basis....
Behavioural market segments among surf tourists - investigating past destination choice (with M. Fluker), Faculty of Commerce - Papers (2003)
Surf tourism is of major importance to the tourism industry. Nevertheless, very few investigations of...
Data-driven Market Segmentation – A Structure-based Conceptual Framework for Managerial Decision Support. (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation increasingly uses homogeneous groups of consumers determined on the basis of empirical market...
Evaluating geographical target markets – an aggregated portfolio approach for improved managerial decision- making (with K. Grabler), Faculty of Commerce - Papers (2003)
Lower Austria is one of nine Austrian provinces. It is therefore responsible for the selection...
Learning by Simulation-Computer Simulations for Strategic Management Decision Support in Tourism (with C. Buchta), Faculty of Commerce - Papers (2003)
This paper describes the use of corporate decision and strategy simulations as a decision-support instrument...
Market Research in Austrian NTO and RTOs: Is the research homework done before spending marketing millions? (with C. M. Schoesser), Faculty of Commerce - Papers (2003)
In times of an increasingly competitive tourism marketplace and when experienced tourists are both capable...
Simplifying Three-way Questionnaires - Do the Advantages of Binary Answer Categories Compensate for the Loss of Information?, Faculty of Commerce - Papers (2003)
Rating scales have become a very common questionnaire answer format in marketing surveys. Apart from...
Using cluster analysis for market segmentation - typical misconceptions, established methodological weaknesses and some recommendations for improvement, Faculty of Commerce - Papers (2003)
Despite the wide variety of techniques available for grouping individuals into market segments on the...
What Do Australian Practitioners’ Expect from Marketing Graduates? (with D. Stern), Faculty of Commerce - Papers (2003)
There have been many empirical investigations into industry requirements regarding the education of marketing graduates....
Which Hotel attributes Matter? A review of previous and a framework for future research (with T. Otter), Faculty of Commerce - Papers (2003)
A lot of effort has been made in the last decades to reveal, which hotel...
Who’s Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists (with M. Fluker), Faculty of Commerce - Papers (2003)
Surfing has grown from its beginnings as a western civilisation sport in the early 1900’s...
Winter Tourist Segments in Austria - Identifying Stable Vacation Styles for Target Marketing Action (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation is a very popular and broadly accepted way of increasing profitability. The number...
A Review of Unquestioned Standards in Using Cluster Analysis for Data-Driven Market Segmentation, Faculty of Commerce - Papers (2002)
Clustering is a highly popular and widely used tool for identifying or constructing databased market...
Strategic brand image analysis for heterogeneous markets – applying dynamic perceptions based market segmentation (dynPBMS) to dishwashing brand data, Faculty of Commerce - Papers (2002)
The aim of this article is to illustrate the usefulness of an exploratory tool called...
Activity-based market sub-segmentation of cultural tourists, Faculty of Commerce - Papers (2002)
The group of cultural tourists has received a lot of attention in the past decades....
An Examination of Indexes for Determining the Number of Clusters in Binary Data Sets (with E. Dimitriadou and A. Weingessel), Faculty of Commerce - Papers (2002)
The problem of choosing the correct number of clusters is as old as cluster analysis...
Activity-Based Market Sub-Segmentation Of Cultural Tourists, Faculty of Commerce - Papers (2002)
The group of cultural tourists has received a lot of attention in the past decades....
A review of data-driven market segmentation in tourism, Faculty of Commerce - Papers (2002)
Clustering has become a very popular way of identifying market segments based on survey data....
Business Travellers’ Hotel Expectations and Disappointments: A Different Perspective to Hotel Attribute Importance Investigation, Faculty of Commerce - Papers (2002)
Hotel attribute importance studies have a long tradition in hospitality research. This study investigates the...
Operationalizing segment choice criteria (with Roman Freitag), Faculty of Commerce - Papers (2002)
Market segmentation has become one of the fundamental building blocks of strategic marketing during the...
Profiling Vacation Segments With An Environment Protection Attitude – A Strategic Marketing Approach Towards Sustainability, Faculty of Commerce - Papers (2002)
The optimal way of implementing sustainable tourism is to identify that particular market segment that...
Challenges For Tomorrows Tourism Education – The Case Of Austria, Faculty of Commerce - Papers (2001)
Austria is a highly developed country in terms of tourism industry. Nevertheless the educational system...
Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS), Faculty of Commerce - Papers (2001)
Perceptions based market segmentation (PBMS) is a simple framework for market structure analysis integrating the...
Behavioral Market Segmentation of Binary Guest Survey Data with Bagged Clustering (with F. Leisch), Faculty of Commerce - Papers (2000)
Binary survey data from the Austrian National Guest Survey conducted in the summer season of...
Analyzing Destination Images: A Perceptual Charting Approach (with K. Grabler and J. A. Mazanec), Faculty of Commerce - Papers (1999)
Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches...