Articles

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Desalinated versus recycled water — public perceptions and profiles of the accepters (with A. I. Schäfer), Faculty of Commerce - Papers (2009)

Many countries’ water resources are limited in both quantity and quality. While engineering solutions can...

 

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ONLINE VERSUS PAPER: Format effects in tourism surveys (with C. Laesser and K. Matus), Faculty of Commerce - Papers (2009)

The popularity of online surveys is rising, yet the validity of survey data collected online...

 

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Strings Attached: New Public Management, Competitive Grant Funding and Social Capital (with H. Irvine and K. Lazarevski), Faculty of Commerce - Papers (2009)
This paper first investigates the impact of New Public Management (NPM) practices, particularly competitive grant...
 

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The low stability of brand-attribute associations is partly due to measurement factors (with J. R. Rossiter), Faculty of Commerce - Papers (2008)
Using an experiment built into a longitudinal survey, we demonstrate that the low stability of...
 

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Mission or money? Competitive challenges facing public sector nonprofit organisations in an institutionalised environment. (with H. Irvine and K. Lazarevski), Faculty of Commerce - Papers (2008)
This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer organisations,...
 

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Assessing the prerequisite of successful CSR implementation: Are consumers aware of CSR initiatives? (with A. Pomering), Faculty of Commerce - Papers (2008)
Corporate social responsibility has received a large amount of research attention over the last decade....
 

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Tourism and discretionary income allocation. Heterogeneity among households (with G. L. Crouch, T. Devinney, T. Huybers, J. J. Louvieree, and H. Oppewal), Faculty of Commerce - Papers (2008)
Tourism expenditures have been much researched in the past: at the aggregate level to evaluate...
 

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Are Green Tourists a managerially useful target segment? (with K. Matus), Faculty of Commerce - Papers (2008)

Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet...

 

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Environment-friendly Tourists: What Do We Really Know About Them? (with G. I. Crouch and P. Long), Faculty of Commerce - Papers (2008)
Sustainable tourism and ecotourism have now been researched in depth for some years. This paper...
 

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The relationship between grant funding and administrative capabilities in public sector nonprofit organizations: The case of Bushcare NSW (with K. Lazarevski and H. Irvine), Faculty of Commerce - Papers (2008)
Research into nonprofit organizations abounds, but not much is known about public sector nonprofit organizations....
 

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An Investigation of Tourists’ Patterns of Obligation to Protect the Environment (with F. Leisch), Faculty of Commerce - Papers (2007)
Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number...
 

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Selective marketing for environmentally sustainable tourism (with F. Leisch), Faculty of Commerce - Papers (2007)
The natural environment represents the main resource for many tourism destinations and tourists are increasingly...
 

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What Moves Which Volunteers to Donate Their Time? An Investigation of Psychographic Heterogeneity Among Volunteers in Australia (with M. Randle), Faculty of Commerce - Papers (2007)
Six psychographic segments of volunteers in Australia are constructed on the basis of their volunteering...
 

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Tourism And Discretionary Income Allocation - Heterogeneity Among Households (with G. I. Crouch, T. Devinney, T. Huybers, J. Louviere, and H. Oppewal), Faculty of Commerce - Papers (2007)
Tourism expenditures have been much researched in the past: at the aggregate level to evaluate...
 

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How constrained a response: A comparison of binary, ordinal and metric answer formats (with B. Grun), Faculty of Commerce - Papers (2007)
A question is the main measurement instrument in the social sciences. Yet no conclusive results...
 

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A Market-Oriented Approach to Responsibly Managing Information Privacy Concerns in Direct Marketing (with Y. Jordaan), Faculty of Commerce - Papers (2007)
Marketing communications media technologies have the potential to be intrusive and influence consumers’ perceptions of...
 

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Assessing Analytical Robustness in Cross-Cultural Comparisons (with B. Grun), Faculty of Commerce - Papers (2007)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers...
 

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Cross-cultural differences in survey response patterns , Faculty of Commerce - Papers (2007)
The existence of variable response styles represents a major threat to the correct interpretation of...
 

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Desalination and Recycling: Australians raise health, environment and cost concerns (with A. Schafer), Faculty of Commerce - Papers (2007)
 

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Different tourists – different perceptions of different places: Accounting for tourists’ perceptual heterogeneity in destination image measurement (with T. Huybers), Faculty of Commerce - Papers (2007)
We suggest that differences between tourists be evaluated as part of any destination image study....
 

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Discretionary Expenditure and Tourism Consumption: Insights from a Choice Experiment (with G. I. Crouch, H. Oppewal, T. Huybers, J. J. Louviere, and T. Devinney), Faculty of Commerce - Papers (2007)
Consumers’ decisions to spend money on tourism occur in the context of the other potential...
 

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Double degrees: double the trouble or twice the return? (with A. Russell and M. Ayoub), Faculty of Commerce - Papers (2007)
Double degrees (also called joint or combined degrees) – programs of study combining two bachelor...
 

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eCRM and Managerial Discretion (with T. Coltman), Faculty of Commerce - Papers (2007)
Most sectors of industry, commerce and government have reported variation in the performance payoff from...
 

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Management Learning Exercise and Trainer’s Note for Market Segmentation in Tourism, Faculty of Commerce - Papers (2007)
Tourists are different. Tourists prefer different destinations, engage in different vacation activities and perceive different...
 

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Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models. (with B. Grun), Faculty of Commerce - Papers (2007)
High quality image data on how consumers perceive brands is essential to make good brand...
 

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The International Volunteering Market: Market Segments and Competitive Relations (with M. Randle), Faculty of Commerce - Papers (2007)
The number of nonprofit and social agencies relying on the help of volunteers has grown...
 

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Travel Agency Marketing Strategy: Insights from Switzerland (with C. Laesser), Faculty of Commerce - Papers (2007)
This paper provides insight into alternative strategies for travel agencies in a matured travel market...
 

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Are we drawing the right conclusions? The dangers of answer format effects in empirical tourism research, Faculty of Commerce - Papers (2006)
Empirical tourism research has a long history and empirically based findings represent an important component...
 

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Nature Conserving Tourists: The need for a broader perspective, Faculty of Commerce - Papers (2006)
The importance of environmental responsibility in tourism is widely accepted. Two main paradigms have emerged:...
 

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Protecting Consumer Privacy in the Company’s Best Interest (with Y. Jordaan), Faculty of Commerce - Papers (2006)
The increasing use of consumer databases by companies has led to increased levels of concern...
 

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Recycled water for consumer markets — a marketing research review and agenda (with C. Saunders), Faculty of Commerce - Papers (2006)
A review of past marketing-related research in the area of recycled water has been conducted....
 

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Launching Research: Experiences With and Achievements of a Research Mentoring Platform for Academic Women (with M. Barrett, M. Kaidonis, L. C. Moerman, M. Randle, and C. Wood), Faculty of Commerce - Papers (2005)
Due to the continuing under-representation of women in academic positions of higher rank, the Faculty...
 

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To Segment or Not to Segment? An Investigation of Segmentation Strategy Success Under Varying Market Conditions (with R. Freitag and M. Randle), Faculty of Commerce - Papers (2005)
A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and...
 

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Should we still lecture or just post examination questions on the web? The nature of the shift towards pragmatism in undergraduate lecture attendance, Faculty of Commerce - Papers (2005)
An empirical study was conducted to gain understanding about the motivations of undergraduate students in...
 

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Understanding barriers to leisure travel - tourist fears as marketing basis, Faculty of Commerce - Papers (2005)
The usefulness of investigating fears tourists associate with leisure travel as basis for strategic and...
 

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Applying City Perception Analysis (CPA) for Destination Positioning Decisions (with K. Grabler), Faculty of Commerce - Papers (2004)
Typically, the image of a destination is studied by questioning a sample of tourists about...
 

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Beyond "Commensense segmentation" - A systematics of segmentation approaches in tourism, Faculty of Commerce - Papers (2004)
Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve...
 

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Delivering the right tourist service to the right people - a comparison of segmentation approaches (with F. Leisch), Faculty of Commerce - Papers (2004)
Market segmentation has developed to become a generally accepted and widely applied concept in strategic...
 

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Insights into sustainable tourists in Austria: a data-based a priori segmentation approach, Faculty of Commerce - Papers (2004)
An excellent market-driven way to successfully implement sustainable tourism in a destination is to find...
 

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Risk perceptions, expectations, disappointments and information processing tendencies of one- and two star hotel guest – is there a market for low star hotel categories in Austria?, Faculty of Commerce - Papers (2004)
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient...
 

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Segmenting Markets by Bagged Clustering (with F. Leisch), Faculty of Commerce - Papers (2004)
We introduce bagged clustering as a new approach in the field of post hoc market...
 

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Tracking data-driven market segments, Faculty of Commerce - Papers (2004)
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori...
 

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Behavioural market segments among surf tourists - investigating past destination choice (with M. Fluker), Faculty of Commerce - Papers (2003)
Surf tourism is of major importance to the tourism industry. Nevertheless, very few investigations of...
 

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Learning by Simulation-Computer Simulations for Strategic Management Decision Support in Tourism (with C. Buchta), Faculty of Commerce - Papers (2003)
This paper describes the use of corporate decision and strategy simulations as a decision-support instrument...
 

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Using cluster analysis for market segmentation - typical misconceptions, established methodological weaknesses and some recommendations for improvement, Faculty of Commerce - Papers (2003)
Despite the wide variety of techniques available for grouping individuals into market segments on the...
 

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Winter Tourist Segments in Austria - Identifying Stable Vacation Styles for Target Marketing Action (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation is a very popular and broadly accepted way of increasing profitability. The number...
 

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Activity-based market sub-segmentation of cultural tourists, Faculty of Commerce - Papers (2002)
The group of cultural tourists has received a lot of attention in the past decades....
 

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An Examination of Indexes for Determining the Number of Clusters in Binary Data Sets (with E. Dimitriadou and A. Weingessel), Faculty of Commerce - Papers (2002)
The problem of choosing the correct number of clusters is as old as cluster analysis...
 

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A review of data-driven market segmentation in tourism, Faculty of Commerce - Papers (2002)
Clustering has become a very popular way of identifying market segments based on survey data....
 

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Business Travellers’ Hotel Expectations and Disappointments: A Different Perspective to Hotel Attribute Importance Investigation, Faculty of Commerce - Papers (2002)
Hotel attribute importance studies have a long tradition in hospitality research. This study investigates the...
 

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Analyzing Destination Images: A Perceptual Charting Approach (with K. Grabler and J. A. Mazanec), Faculty of Commerce - Papers (1999)
Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches...
 

Contributions to Books

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Tourism segmentation by consumer-based variables (with B. Kemp), Faculty of Commerce - Papers (2009)
The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is...
 

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Cross-Cultural Comparisons of Tourist Satisfaction: Assessing Analytical Robustness, Faculty of Commerce - Papers (2008)
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic to cross-cultural...
 

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Segmenting tourists based on satisfaction and satisfaction patterns (with H. Le), Faculty of Commerce - Papers (2008)
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet,...
 

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Accepted Standards Undermining the Validity of Tourism Research, Faculty of Commerce - Papers (2007)
This paper draws attention to accepted measurement and research method standards in empirical research on...
 

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Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism, Faculty of Commerce - Papers (2007)
Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve...
 

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"Crises" that scare tourists: Investigating tourists’ travel-related concerns, Faculty of Commerce - Papers (2007)
The importance of perceived risk by tourists – while first studied in the broader context...
 

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Market Segmentation in Tourism, Faculty of Commerce - Papers (2007)
Tourists are not all the same, they have different pictures of their ideal vacation. Tourists...
 

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Delivering the Right Tourist Service to the Right People – A Comparison of Segmentation Approaches (with F. Leisch), Faculty of Commerce - Papers (2005)
Market segmentation has developed to become a generally accepted and widely applied concept in strategic...
 

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Empirical market segmentation: What you see is what you get, Faculty of Commerce - Papers (2005)
The aim of the chapter is to discuss and illustrate different approaches taken in the...
 

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Improved understanding of tourists’ needs – cross-classification for validation of data-driven segments, Faculty of Commerce - Papers (2005)
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are grouped only...
 

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Profiling the One- and Two-star Hotel Guest for Targeted Segmentation Action: a Descriptive Investigation of Risk Perceptions, Expectations, Disappointments and Information Processing Tendencies, Faculty of Commerce - Papers (2004)
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient...
 

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Strategic marketing, Faculty of Commerce - Papers (2004)
Marketing consists of a strategic - and an operational component. Strategic marketing forms the basis...
 

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Towards more thorough data-driven segmentation in tourism - a tracking framework for exploring segment development, Faculty of Commerce - Papers (2004)
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori...
 

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Behavioral Market Segmentation of Binary Guest Survey Data with Bagged Clustering (with F. Leisch), Faculty of Commerce - Papers (2000)
Binary survey data from the Austrian National Guest Survey conducted in the summer season of...
 

Presentations

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Converting Business Travellers to Leisure Travellers (with G. Kerr and K. Lazarevski), Faculty of Commerce - Papers (2009)
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
 

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Measuring Segment Attractiveness (with K. Lazarevski), Faculty of Commerce - Papers (2009)
Market segmentation has been widely employed to give tourism destination planners market understanding, identify attractive...
 

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Tourist segment compatibility (with K. Lazarevski), Faculty of Commerce - Papers (2008)
Although market segmentation is used extensively by tourism researchers and industry, the problem of possible...
 

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Not Just Any Volunteers: Segmenting the Market to Attract the High-Contributors (with M. Randle), Partnerships, Proof and Practice - International Nonprofit and Social Marketing Conference 2008 - Proceedings (2008)
Growing competition in the third sector has resulted in non-profit organisations making more sophisticated use...
 

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Expanding the Pool of Volunteers: Enticing Ethnic Minorities to Become More Involved (with M. Randle), Faculty of Commerce - Papers (2007)
In Australia the value of volunteering runs into the tens of billions of dollars each...
 

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The Effect of Funding Changes on Public Sector Non-Profit Organisations: The Case of Bushcare NSW (with K. Lazarevski and H. Irvine), Faculty of Commerce - Papers (2007)
Research into non-profit organisations abounds, but public sector non-profit organisations have been neglected. Recent funding...
 

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Segmenting the Volunteer Market: Learnings from an Australian Study (with M. Randle and B. Grun), Faculty of Commerce - Papers (2007)
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It...
 

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Harvesting Micro-Geographic Heterogeneity to Increase Community Acceptance of Tourism (with G. Kerr and K. Lazarevski), Faculty of Commerce - Papers (2007)
Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a...
 

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Beyond Ecotourism: The Environmentally Responsible Tourist in the General Travel Experience (with P. Long), Faculty of Commerce - Papers (2007)
A shift of attention from the dominant product-orientation in environmentally sustainable tourism to a demand-orientation...
 

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Consumer response to corporate social responsibility initiatives: An investigation of two necessary awareness states (with A. Pomering), Faculty of Commerce - Papers (2007)
Consumers increasingly expect companies to make a broader contribution to society. The business benefits of...
 

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Extending Rungie et al.’s model of brand image stability to account for heterogeneity (with B. Grun and J. Rossiter), Faculty of Commerce - Papers (2007)
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of...
 

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Nothing new in research on environmentally sustainable tourism? (with K. Matus), Faculty of Commerce - Papers (2007)
Sustainable tourism has become an area of great interest to both academia and industry over...
 

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Answer Format Suitability - The Interdependence of Answer Format and Construct Measured (with B. Grun), Faculty of Commerce - Papers (2006)
The vast majority of surveys use ordinal answer formats independently of the construct under study....
 

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Consumer Information Privacy: a Building Block for Marketing Leadership (with Y. Jordaan), Faculty of Commerce - Papers (2006)
Increasingly, violations of consumers’ personal information are altering the way consumers feel about divulging their...
 

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Customers’ Sensitivity to Different Measures of Corporate Social Responsibility in the Australian Banking Sector (with A. Pomering), Faculty of Commerce - Papers (2006)
Corporate social responsibility (CSR) has received considerable research attention over the past several decades, including...
 

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The limitations of consumer response to CSR: An empirical test of Smith's proposed antecedents (with A. Pomering), Faculty of Commerce - Papers (2006)
Despite an increase in consumer expectations for business to do more for society than deliver...
 

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The User-Friendliness of Alternative Answer Formats (with B. Grun), Faculty of Commerce - Papers (2006)
Despite the increasing resistance of consumers to participate in market research and the vast amount...
 

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Environmental Volunteers: Are They Driven By Altruism and a Strong Feeling of Regional Identity? (with M. Randle), Faculty of Commerce - Papers (2006)
The significant growth of the nonprofit sector in Australia has lead to increased competition between...
 

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Who Donates Time to the Benefit of the Environment and Animal Rights? Profiling Volunteers from an International Perspective (with M. Randle), Faculty of Commerce - Papers (2006)
Despite increased competitive pressures in the volunteering industry, there remains a lack of studies which...
 

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Are we drawing the right conclusions? The Dangers of Response Sets and Scale Assumptions in Empirical Tourism Research, Faculty of Commerce - Papers (2006)
Empirical tourism research has a long history and empirically based findings represent an important component...
 

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Ascending Mount Kosciusko: An Exploration of Motivational Patterns (with T. J. Dickson), Faculty of Commerce - Papers (2006)
This paper explores what, if any, usable market segments exist within those tourists visiting Mt...
 

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Data-driven Market Segmentation in Tourism – Approaches, Changes Over Two Decades and Development Potential, Faculty of Commerce - Papers (2006)
Market segmentation studies have become very common in tourism research. While the majority of studies...
 

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Public perception of desalinated versus recycled water in Australia, Faculty of Commerce - Papers (2006)
Water resources are limited in both quantity and quality. In the continuum of the global...
 

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Tourism Discretionary Spending Choice Behaviour (with G. Crouch), Faculty of Commerce - Papers (2005)
Studies of tourism demand are numerous. But studies of how consumers apportion discretionary resources to...
 

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Fighting for Volunteers’ Time: Competition in the International Volunteering Industry (with M. Randle), Faculty of Commerce - Papers (2005)
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit...
 

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Mimetic Marketing in Environmental Volunteering Organisations (with H. Irvine, K. Lazarevski, and M. Randle), Faculty of Commerce - Papers (2005)
The last decade has seen increased competition amongst voluntary organisations. This has resulted in a...
 

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Marketing Recycled Water: Review of Past Studies and Research Agenda (with C. Saunders), Faculty of Commerce - Papers (2005)
A review of past marketing-related research in the area of recycled water has been conducted....
 

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Fear segments in tourism, Faculty of Commerce - Papers (2005)
This article proposes the investigation of fear segments in tourism. By doing so, a broadly...
 

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Cultural Perceptions of Volunteering: Attracting Volunteers in an Increasingly Multicultural Society (with M. Randle), Faculty of Commerce - Papers (2005)
Contributing 42 billion dollars to the Australian economy annually, volunteering has become an industry of...
 

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Fighting For Volunteers' Time: Competition In The International Volunteering Industry (with M. Randle), Faculty of Commerce - Papers (2005)
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit...
 

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New horses for old courses: Questioning the limitations of sustainable tourism to supply-driven measures and the nature-based context (with G. I. Crouch, T. Devinney, T. Huybers, J. Louviere, and H. Oppewal), Faculty of Commerce - Papers (2005)
It seems a general belief that (1) sustainable tourism is supply-driven, and (2) sustainable tourists...
 

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Marketing Research for Volunteering: A Research Agenda (with M. Randle), Faculty of Commerce - Papers (2004)
Contributing an estimated AUD42 billion dollars a year to the Australian economy and US150 billion...
 

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eCRM Success and The Value of Managerial Discretion. (with T. Coltman), Faculty of Commerce - Papers (2004)
The performance payoff from electronic customer relationship management (eCRM) programs has become a growing concern...
 

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What Makes Students Attend Lectures? The Shift Towards Pragmatism in Undergraduate Lecture Attendance, Faculty of Commerce - Papers (2004)
An empirical study was conducted to gain understanding about reasons for lecture attendance among undergraduate...
 

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If You Don’t Need to Know, Don’t Ask! Does Questionnaire Length Dilute the Stability of Brand Images? (with M. Heindler), Faculty of Commerce - Papers (2004)
Brand image measurement is the most fundamental building block of strategic marketing decisions in branded...
 

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Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required? (with B. Grun and F. Leisch), Faculty of Commerce - Papers (2004)
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van...
 

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Geographical or behavioural segmentation? The pros and cons for destination marketing (with F. Leisch), Faculty of Commerce - Papers (2004)
Market segmentation is a widely applied concept in destination management. Although the general trend in...
 

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No risk, no fun: The role of perceived risk in adventure tourism (with T. Dickson), Faculty of Commerce - Papers (2004)
There is a long tradition in tourism research to investigate the issue of perceived risk....
 

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The Symptomatic Nature Of Past Destination Choice Among Surf Tourists (with M. Fluker), Faculty of Commerce - Papers (2004)
Surfing has developed to become a major industry, both within the leisure and the tourism...
 

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Data-Driven Market Segmentation - A Structure-Based Conceptual Framework for Management Decision Support (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation increasingly uses homogeneous groups of consumers determined on the basis of empirical market...
 

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Development of a posteriori market segments over time - a tracking procedure (with F. Leisch), Faculty of Commerce - Papers (2003)
Segmentation has become a standard procedure in strategic marketing. A posteriori approaches are popular among...
 

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Tracking positioning developments – perceptual changes in hair colorant positioning in Eastern Europe, Faculty of Commerce - Papers (2003)
Typically, changes in the perception of brand images are tracked on an attribute-to attribute basis....
 

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Data-driven Market Segmentation – A Structure-based Conceptual Framework for Managerial Decision Support. (with F. Leisch), Faculty of Commerce - Papers (2003)
Market segmentation increasingly uses homogeneous groups of consumers determined on the basis of empirical market...
 

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Evaluating geographical target markets – an aggregated portfolio approach for improved managerial decision- making (with K. Grabler), Faculty of Commerce - Papers (2003)
Lower Austria is one of nine Austrian provinces. It is therefore responsible for the selection...
 

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Market Research in Austrian NTO and RTOs: Is the research homework done before spending marketing millions? (with C. M. Schoesser), Faculty of Commerce - Papers (2003)
In times of an increasingly competitive tourism marketplace and when experienced tourists are both capable...
 

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Simplifying Three-way Questionnaires - Do the Advantages of Binary Answer Categories Compensate for the Loss of Information?, Faculty of Commerce - Papers (2003)
Rating scales have become a very common questionnaire answer format in marketing surveys. Apart from...
 

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What Do Australian Practitioners’ Expect from Marketing Graduates? (with D. Stern), Faculty of Commerce - Papers (2003)
There have been many empirical investigations into industry requirements regarding the education of marketing graduates....
 

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Which Hotel attributes Matter? A review of previous and a framework for future research (with T. Otter), Faculty of Commerce - Papers (2003)
A lot of effort has been made in the last decades to reveal, which hotel...
 

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Who’s Riding the Wave? An Investigation Into Demographic and Psychographic Characteristics of Surf Tourists (with M. Fluker), Faculty of Commerce - Papers (2003)
Surfing has grown from its beginnings as a western civilisation sport in the early 1900’s...
 

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A Review of Unquestioned Standards in Using Cluster Analysis for Data-Driven Market Segmentation, Faculty of Commerce - Papers (2002)
Clustering is a highly popular and widely used tool for identifying or constructing databased market...
 

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Strategic brand image analysis for heterogeneous markets – applying dynamic perceptions based market segmentation (dynPBMS) to dishwashing brand data, Faculty of Commerce - Papers (2002)
The aim of this article is to illustrate the usefulness of an exploratory tool called...
 

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Activity-Based Market Sub-Segmentation Of Cultural Tourists, Faculty of Commerce - Papers (2002)
The group of cultural tourists has received a lot of attention in the past decades....
 

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Profiling Vacation Segments With An Environment Protection Attitude – A Strategic Marketing Approach Towards Sustainability, Faculty of Commerce - Papers (2002)
The optimal way of implementing sustainable tourism is to identify that particular market segment that...
 

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Challenges For Tomorrows Tourism Education – The Case Of Austria, Faculty of Commerce - Papers (2001)
Austria is a highly developed country in terms of tourism industry. Nevertheless the educational system...
 

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Getting more out of three way data - simultaneous market segmentation and positioning applying perceptions based market segmentation (PBMS), Faculty of Commerce - Papers (2001)
Perceptions based market segmentation (PBMS) is a simple framework for market structure analysis integrating the...
 

Other

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Is Thinking Worthwhile? A Comparison of Corporate Segment Choice Strategies (with C. Buchta, R. Freitag, F. Leisch, D. Meyer, A. Mild, and M. Ossinger), Faculty of Commerce - Papers (2003)
The field of strategic marketing has long been identified as fruitful ground for gaining competitive...
 

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The influence of interactions between market segmentation strategy and competition on organizational performance – a simulation study (with R. Freitag), Faculty of Commerce - Papers (2003)
A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and...