Follow
Search All Sites
RSS Feed
Print this page
PDF
Destination image is among the most frequently measured constructs in empirical survey research. Academic tourism...
Volunteer managers face a typical marketing problem: how to identify the right consumers (in this...
Data-driven market segmentation is a popular and widely used segmentation method in tourism. It aims...
Without improved water resource management, it is predicted that water shortages will affect two-thirds of...
Although Australia is experiencing a shortage of foster carers, there is currently little understanding of...
High-quality foster placements can help a foster-child to thrive and can counter some of the...
Existing literature suggests that information search and planning always precede travel activity. This contrasts with...
The media has been found to have an impact on public debate, public opinion, and...
Purpose – Academic researchers love multi-category answer formats, especially five- and seven-point formats. More than...
Brand image measures using the typical "pick-any" answer format have been shown to be unstable...
The contribution of vacations to people’s life satisfaction and Quality of Life (QOL) has recently...
Ensuring a nation’s long term water supply requires the use of both supply-sided approaches such...
Many rural and urban areas around the world are facing challenges to the supply of...
This study investigates drivers of airline loyalty. It contributes to the body of knowledge in...
Touring travelers represent a significant market in Australia and are expected to play an even...
Consumers are increasingly saturated by market research which leads to decreasing response rates and an...
This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism,...
This paper answers key questions about personal and industry decision-making in implementing sustainable tourism. Being...
Throughout history settlements have been abandoned due to lack of water. Such a fate is...
Water supports life, society, the environment and the economy, therefore, the task of ensuring a...
This paper identifies factors that are associated with higher levels of public acceptance for recycled...
In a nationally representative study with a sample size of 1495, Australian residents were asked...
The Australian water crisis can be addressed in many ways: ranging from increasing water conservation...
Segmentation results derived using cluster analysis depend on (1) the structure of the data and...
This paper identifies which information about tourists serves as the best predictor of their pro-environmental...
With rising interest in and concern about climate change and environmental sustainability, and the significance...
This study aims to provide conclusive evidence that information about water from alternative sources increases...
The use of negative advertising appeals ÿ which aim to induce action by arousing negativeemotions...
Australia is facing a significant shortage of foster carers, yet little is known about themain...
Finding enough foster carers for children in Australia who are not safe with their birth...
Located approximately 100km west of Brisbane, Toowoomba is home to approximately 95,000 people. Surface water...
Many countries’ water resources are limited in both quantity and quality. While engineering solutions can...
A shift of attention from the dominant product-orientation in environmentally sustainable tourism to a demand-orientation...
Lectures are a central element of traditional university learning, but Australian lecturers increasingly face very...
The purpose of this qualitative investigation is to help nonprofit organizations which rely heavily on...
Survey research is used to investigate a variety of different constructs, such as beliefs, behavioural...
Australia is facing serious challenges in the management of water in various urban and regional...
The study of behavior with environmental consequences (recycling, water conservation, etc.) has received significant attention...
Purpose – This study tests three hypotheses: (1) that non-profit organizations follow a customer-centered approach...
A theory/practice divide exists in market segmentation. The main reasons are the focus of academic...
Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use...
The popularity of online surveys is rising, yet the validity of survey data collected online...
Student evaluation surveys provide instructors with feedback regarding development opportunities and they form the basis...
This paper first investigates the impact of New Public Management (NPM) practices, particularly competitive grant...
Water is a scarce resource in many parts of the developed world. Two solutions are...
The world is facing an environmental crisis. Long-term environmental sustainability requires social change: individuals need...
Using an experiment built into a longitudinal survey, we demonstrate that the low stability of...
This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer organisations,...
Corporate social responsibility has received a large amount of research attention over the last decade....
Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet...
The concept of market segmentation has been widely accepted and warmly embraced both by tourism...
Sustainable tourism and ecotourism have now been researched in depth for some years. This paper...
Preliminary findings of this study have been presented at the International Nonprofit and Social Marketing...
Research into nonprofit organizations abounds, but not much is known about public sector nonprofit organizations....
Tourism expenditures have been much researched in the past: at the aggregate level to evaluate...
Destinations are increasingly concerned about the environmental sustainability of the local tourism industry. A number...
The natural environment represents the main resource for many tourism destinations and tourists are increasingly...
Six psychographic segments of volunteers in Australia are constructed on the basis of their volunteering...
A question is the main measurement instrument in the social sciences. Yet no conclusive results...
Marketing communications media technologies have the potential to be intrusive and influence consumers’ perceptions of...
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic for researchers...
Purpose – The purpose of this paper is to critically review past recommendations to correct...
Purpose – The existence of variable response styles represents a major threat to the correct...
The existence of variable response styles represents a major threat to the correct interpretation of...
We suggest that differences between tourists be evaluated as part of any destination image study....
Consumers’ decisions to spend money on tourism occur in the context of the other potential...
Double degrees (also called joint or combined degrees) – programs of study combining two bachelor...
Most sectors of industry, commerce, and government have reported variation in the performance payoff from...
Most sectors of industry, commerce and government have reported variation in the performance payoff from...
Tourists are different. Tourists prefer different destinations, engage in different vacation activities and perceive different...
High quality image data on how consumers perceive brands is essential to make good brand...
The number of nonprofit and social agencies relying on the help of volunteers has grown...
This paper provides insight into alternative strategies for travel agencies in a matured travel market...
Response rates in market research are dropping (Bednell &Shaw 2003; Hardy & Kotsomitis 2005). One...
The vast majority of surveys use ordinal answer formats independently of the construct under study....
Empirical tourism research has a long history and empirically based findings represent an important component...
The importance of environmental responsibility in tourism is widely accepted. Two main paradigms have emerged:...
The increasing use of consumer databases by companies has led to increased levels of concern...
A review of past marketing-related research in the area of recycled water has been conducted....
Due to the continuing under-representation of women in academic positions of higher rank, the Faculty...
A computer simulation study is conducted to explore the interaction of alternative segmentation strategies and...
An empirical study was conducted to gain understanding about the motivations of undergraduate students in...
An empirical study was conducted to gain an understanding of the motivations of undergraduate students...
The usefulness of investigating fears tourists associate with leisure travel as basis for strategic and...
Typically, the image of a destination is studied by questioning a sample of tourists about...
Market segmentation is an accepted tool in strategic marketing. It helps to understand and serve...
Market segmentation has developed to become a generally accepted and widely applied concept in strategic...
An excellent market-driven way to successfully implement sustainable tourism in a destination is to find...
Identifying the target segment is the basis of developing efficient market segmentation strategies and efficient...
We introduce bagged clustering as a new approach in the field of post hoc market...
Market segmentation has become a standard concept in tourism marketing. A priori and a posteriori...
Surf tourism is of major importance to the tourism industry. Nevertheless, very few investigations of...
This paper describes the use of corporate decision and strategy simulations as a decision-support instrument...
Despite the wide variety of techniques available for grouping individuals into market segments on the...
Market segmentation is a very popular and broadly accepted way of increasing profitability. The number...
The group of cultural tourists has received a lot of attention in the past decades....
The problem of choosing the correct number of clusters is as old as cluster analysis...
Clustering has become a very popular way of identifying market segments based on survey data....
Hotel attribute importance studies have a long tradition in hospitality research. This study investigates the...
Heterogeneity of perceptions is a neglected issue in market segmentation studies. Only recently parametric approaches...
Over the past three decades, two bodies of literature have developed relatively independently: Quality of...
A survey study was conducted with 1495 Australians asking them about their likelihood of using...
A destination marketing organization is charged with the task of convincingly appealing to potential visitors...
The basis for successful marketing is to understand and satisfy consumer needs. Sometimes it is...
Response styles can distort survey findings. Culture-specific response styles (CSRS) are particularly problematic to cross-cultural...
Tourists are not all the same, they have different pictures of their ideal vacation. Tourists...
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet,...
This paper draws attention to accepted measurement and research method standards in empirical research on...
The importance of perceived risk by tourists – while first studied in the broader context...
The aim of the chapter is to discuss and illustrate different approaches taken in the...
Data-driven segmentation has become standard practice in strategic marketing. Typically, however, respondents are grouped only...
Marketing consists of a strategic - and an operational component. Strategic marketing forms the basis...
Binary survey data from the Austrian National Guest Survey conducted in the summer season of...
Market segmentation is very popular both in tourism industry and among tourism researchers. Tourism industry...
One of the main sources of knowledge development in tourism has been survey research. Through...
Surveys research remains the most popular source of market knowledge. Yet, there is not one...
The aim of this paper is to propose a novel strategy for attracting vacation tourists...
Market segmentation has been widely employed to give tourism destination planners market understanding, identify attractive...
The aims of this study were (1) to understand the extent to which offering or...
According to self-congruity theory, people prefer brands that they associate with a set of personality...
Although market segmentation is used extensively by tourism researchers and industry, the problem of possible...
Growing competition in the third sector has resulted in non-profit organisations making more sophisticated use...
Volunteering managers are challenged with finding individuals who are interested in performing a broad range...
In Australia the value of volunteering runs into the tens of billions of dollars each...
Research into non-profit organisations abounds, but public sector non-profit organisations have been neglected. Recent funding...
The volunteering industry in Australia contributes over 42 billion dollars to society each year. It...
Tourism marketing literature has long recognised the importance of residents’ acceptance of tourism if a...
Consumers increasingly expect companies to make a broader contribution to society. The business benefits of...
Rungie et al. (2005) recently proposed a model that describes the reliability and stability of...
Sustainable tourism has become an area of great interest to both academia and industry over...
Increasingly, violations of consumers’ personal information are altering the way consumers feel about divulging their...
Corporate social responsibility (CSR) has received considerable research attention over the past several decades, including...
Despite an increase in consumer expectations for business to do more for society than deliver...
Despite the increasing resistance of consumers to participate in market research and the vast amount...
The significant growth of the nonprofit sector in Australia has lead to increased competition between...
Despite increased competitive pressures in the volunteering industry, there remains a lack of studies which...
This paper explores what, if any, usable market segments exist within those tourists visiting Mt...
Many studies have been conducted in the past to identify why parents choose certain school...
Market segmentation studies have become very common in tourism research. While the majority of studies...
Water resources are limited in both quantity and quality. In the continuum of the global...
Studies of tourism demand are numerous. But studies of how consumers apportion discretionary resources to...
Despite increased competitive pressures in the volunteering industry, the structure of competition within this non-profit...
The last decade has seen increased competition amongst voluntary organisations. This has resulted in a...
This article proposes the investigation of fear segments in tourism. By doing so, a broadly...
Contributing 42 billion dollars to the Australian economy annually, volunteering has become an industry of...
It seems a general belief that (1) sustainable tourism is supply-driven, and (2) sustainable tourists...
In response to the continuing under-representation of women in academic positions of higher rank, the...
Contributing an estimated AUD42 billion dollars a year to the Australian economy and US150 billion...
The performance payoff from electronic customer relationship management (eCRM) programs has become a growing concern...
An empirical study was conducted to gain understanding about reasons for lecture attendance among undergraduate...
Brand image measurement is the most fundamental building block of strategic marketing decisions in branded...
Ordinal scales have become the most popular format in questionnaire design for marketing surveys (Van...
Market segmentation is a widely applied concept in destination management. Although the general trend in...
There is a long tradition in tourism research to investigate the issue of perceived risk....
Surfing has developed to become a major industry, both within the leisure and the tourism...
Market segmentation increasingly uses homogeneous groups of consumers determined on the basis of empirical market...
Segmentation has become a standard procedure in strategic marketing. A posteriori approaches are popular among...
Typically, changes in the perception of brand images are tracked on an attribute-to attribute basis....
Lower Austria is one of nine Austrian provinces. It is therefore responsible for the selection...
In times of an increasingly competitive tourism marketplace and when experienced tourists are both capable...
Rating scales have become a very common questionnaire answer format in marketing surveys. Apart from...
There have been many empirical investigations into industry requirements regarding the education of marketing graduates....
A lot of effort has been made in the last decades to reveal, which hotel...
Surfing has grown from its beginnings as a western civilisation sport in the early 1900’s...
Clustering is a highly popular and widely used tool for identifying or constructing databased market...
The aim of this article is to illustrate the usefulness of an exploratory tool called...
Market segmentation has become one of the fundamental building blocks of strategic marketing during the...
The optimal way of implementing sustainable tourism is to identify that particular market segment that...
Austria is a highly developed country in terms of tourism industry. Nevertheless the educational system...
Perceptions based market segmentation (PBMS) is a simple framework for market structure analysis integrating the...
Kulturlourismus beschaftigt tourism research and tourism development since many decades. Many concepts and classifications, surveys...
