Article
Airline Sponsorships and Sports: An Exploratory Review of Major Airline Engagement (IN PROCESS)
Journal of Air Transport Studies
(2019)
Keywords
- sponsorships,
- airline marketing,
- sports marketing
Disciplines
Publication Date
2019
Citation Information
Blaise Waguespack and Scott Ambrose. "Airline Sponsorships and Sports: An Exploratory Review of Major Airline Engagement (IN PROCESS)" Journal of Air Transport Studies (2019) ISSN: 1791-6771 Available at: http://works.bepress.com/scott_c_ambrose/24/